“Show, don’t tell.”
It’s good writing advice and the perfect mantra for expanding video content in your marketing lineup. An even better reason? Eighty-three percent of consumers want to see more videos from brands in 2025.
“Video is memorable,” says Brittany Du Bois, content marketing manager at PlayPlay.
Video allows brands to connect with audiences — to help them experience the story. Marianne M. Talbot, chief marketing and business development officer at Bailey & Glasser, LLP, explains the impact, using this Maya Angelou quote: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
So, what’s ahead for this popular format? What inspiration can your brand take from short-form video? And what can you learn from B2B and B2C examples?
Brittany and Marianne show you in their presentation, Convert Like a Pro: Short-Form Video Content Strategies for Modern Marketers in 2025. Watch the video above to see what they’re talking about.
HANDPICKED RELATED CONTENT:
- How To Create a Video Strategy for Now and the Future
- 5 Lessons on Creating Video Like a Pro Even If You’re Just Starting Out
- How 6 Leading Brands Use Content To Win Audiences [E-Book]
Cover image by Joseph Kalinowski/Content Marketing Institute
