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Victor Gamez

Victor Gamez

Victor Gamez leads editorial research projects on the integrated marketing team at Percolate, the system of record for marketing. Before joining Percolate, he delivered insights and guidance to CFOs, heads of strategy, and general counsel as a senior analyst at CEB, a best practices research firm. You can reach out to him on Twitter @Victor645 and on LinkedIn .

Stories By Victor Gamez

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Visual Realism: The Way to Build Trust With Your Audience

February 19, 2016
In the era of user-generated content, more brands see value in ditching their polished visuals in favor of a “glitch aesthetic” to create a better sense of realism and, ultimately, to build trust with their audiences.