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Tom Collinger

Tom Collinger

Tom Collinger is the executive director of the Spiegel Digital & Database Research Center at Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications. Follow him on Twitter at @tchere.

Stories By Tom Collinger

Don't -Follow-Funnel-Content-engine

Don’t Follow a Funnel, Create Content for an Engine [Research]

March 20, 2016
Forget the 114-year-old linear model of consumer behavior. Consumers’ growing voices in an always-on digital environment require a new model – the consumer engagement engine. Its creators share how it can help your content marketing.