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Tessa Wegert

Tessa Wegert

Tessa Wegert is a freelance writer, content developer, and veteran marketing strategist specializing in digital media. She manages marketing and communications for Enlighten , one of the first full-service digital strategy and services agencies serving such brands as Bioré, Food Network, illy, and Hunter Douglas. Her articles have appeared in USA Today, Marketing Magazine, Mashable, and ClickZ.com . You can follow her on Twitter at @tessawegert.

Stories By Tessa Wegert

Use Hashtags More Effectively in Your Social Media Content: 4 Tactics

December 8, 2013
Hashtags are definitely hot, but they can be confusing for content marketers. We know we need to use them, but what's the best approach? Get 4 tactics for using hashtags more effectively in your social media content.

3 Ways to Combat Branded Content "Blindness" in Your Audience

September 20, 2013
Content marketing is the key to modern branding success; it has transformed the way we market our products. But its prevalence is making it increasingly difficult to stand out from the crowd. Find out 3 ways you can keep your audience's attention focused on your branded content and mitigate the risk of "content blindness."

3 Tips for Successful Content Marketing on Tumblr

May 30, 2013
Regardless of what happens as a result of Yahoo's recent acquisition of Tumblr from a financial standpoint, the popular platform will surely focus on retaining its viability as a content channel through which brands can tell a story and connect with consumers. It's a place to showcase content, and a place to share it. Use these 3 tips for successful content marketing on Tumblr.

3 Brand Storytelling Tips for Winning with Webisodes

May 5, 2013
As one of the most engaging forms of branded content, the episodic web series has a lot of appeal. Use these 3 tips to bring your brand storytelling to life with webisodes.