Believe it or not, we have all been swayed by some almost-invisible forces of content marketing, and we may not even have realized it. But once you do realize how it’s being used all around you, you’ll really see how powerful content marketing really is! Before you think I’m crazy or some kind of conspiracy theorist, what I’m about to share with you comes from a very reliable source, the PBS series Frontline. Let me explain to you what I mean.Continue reading

Justin Bieber is currently one of the biggest pop stars in the world, but the question is, how did he get so big, so quickly? Fellow musician and singer Usher had a big part in making this happen by signing Bieber to his label, but other influences played just as big a part in helping him explode onto the scene. One of those influences is Disney; Radio Disney to be exact. I’d like to reveal to you the impressive content strategy that Disney used to help make Justin Bieber famous and dominate the pre-teen music niche. As you review the steps that Disney implemented, you will see that you can duplicate the principles to propel your own content channels and content marketing efforts to new levels. Continue reading