Known as The Content Wrangler, Scott Abel is an internationally recognized global content strategist and intelligent content evangelist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, on any device. Scott is the founder, CEO, and chief strategist at The Content Wrangler, Inc., a global digital media company that exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers. Its flagship web property, TheContentWrangler.com, is an online magazine covering the people, methods, standards, ideas and trends that matter in the content industry today.