One of the hallmarks of a good content marketing campaign is that it’s designed to pull the customer in. Developing content that will engage your prospective customers isn’t always easy. Getting your audience to take action on your behalf is even harder – a seemingly impossible task. The aged care industry in Australia found a good solution to do both at the same time.Continue reading

As most content marketers know, great content is more than compelling words. You want your readers to want to read your content, which makes design a critical part of any website, email or stand-alone piece. While this is something you may understand and agree with in theory, it can be difficult to execute in practice when you don’t have the time or budget to spend on design for every piece. Here’s a quick story of how one company, the Australia-based Clayko Group, invested in one design that could be customized across all of their emails to make their content tie together and to make it more likely to be read. Continue reading

We’ve all heard the expression, “don’t sweat the small stuff”, right? It’s strategic advice reminding us not to get diverted by inconsequential activity. The great thing about content marketing is, sometimes, the small things can produce big results. A large part of marketing includes reading and keeping abreast of current trends and industry experts. How often do you leave comments on the blog posts or discussion forums you’re reading? You may not realize it, but this simple action can produce appreciable benefit to you and your company.Continue reading