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Sara Wachter-Boettcher

Sara Wachter-Boettcher

Sara Wachter-Boettcher (pronounced Wahkter-Bettcher) is a content strategy consultant, author, and editor living in lovely Philadelphia. She is the co-author of Design for Real Life and the author of Content Everywhere. Her company provides strategic consulting, training, and workshops. Learn more at www.sarawb.com and follow her on Twitter at @sara_ann_marie.

Stories By Sara Wachter-Boettcher

Kindness-Content-More-Successful

How Kindness Makes Your Content More Successful

April 21, 2016
When we write for people whose identities and situations aren’t average, we create experiences that work better for everyone. Kindness is a good strategy for your content – for your users and for your business. Let’s look at why.