Roger C. Parker
A lifelong content marketer, copywriter, and author, Roger enjoys helping clients write books and simplify their content marketing. Follow @RogercParker on LinkedIn at ContentMarketingHelp. Download a free copy of his 4-page 8 Commitments of Content Marketing Success.
Stories By Roger C. Parker
Drive Retail Sales with B2C Content Marketing: 8 Tips + a Checklist
October 2, 2014
Helpful content is often scattered across a website, posted in multiple locations (and in multiple formats) rather than in a structured, centralized place. Find out how to drive retail sales with B2C content marketing. Get 8 tips and a checklist to help you create a resource center to organize -- and help readers navigate to -- all of your useful content.
7 Ways Limitations Can Boost Your Content Creation Productivity
August 7, 2014
Although "more" is usually viewed as an advantage, there are times when "less" is better. It's essential to set limits on your content creation efforts to stay focused on your top priorities and avoid burnout. Get 7 ways to strategically place limitations that can boost your content creation efforts and overall content marketing productivity.
7 Books That Will Inspire More Successful Content Marketing
June 11, 2014
Some of the newest business-focused books on the market hold valuable lessons for building the successful content marketing experiences you need to deliver on a consistent basis. Read on to find inspiration and tips for fostering creativity, making presentations more engaging, increasing productivity and harnessing the power of visual thinking.
How to Organize Your Blog Content with A 3-Step Post Tracker
January 17, 2014
Blogging has become a key content marketing activity, and the more you blog, the more you need a simple, scalable way to track your previous posts and plan future content. Find out how to organize your blog content with a 3-step post tracker.
12 Content Marketing Books to Add to Your Holiday Gift List
December 4, 2013
All in all, 2013 has been an exceptional year for well-produced books filled with fresh insights from both established authors and newcomers. Add these 12 content marketing books to your holiday gift list. Any one would be a great resource for advancing your skills and achieving greater success in your content marketing efforts.
7 Reasons to Hire a Former Teacher for a Content Marketing Job
November 3, 2013
Looking to fill out your organization's content marketing team? Make sure you're not overlooking a significant resource. Find out why a former teacher might be just the person for a content marketing job.
4 Keys to Compelling Content Marketing with White Papers
August 22, 2013
CMI's Framework white paper concisely communicates the principles that drive CMI. Get the inside story on the collaborative process behind the Framework paper and how it came together. And from this origin story, take away 4 keys to compelling content marketing that will enrich your own white paper efforts.
10-Question Content Curation Scorecard Every Content Curator Needs to Measure Success
June 24, 2013
In our era of limited time and budget resources, measuring the quality of day-to-day and week-to-week content curation efforts can be a challenge. Use this 10 question scorecard to gauge your ability to discover, share, and create "the best content marketing on the planet" on an ongoing basis.
Follow These 7 Guides for Successful Content Marketing
May 28, 2013
Read these 7 recently published books to gain value and insight into producing successful content marketing. They all offer solid advice on how to create effective content, and most share a focus on efficiency, taking a structured approach to organizing and sharing information, and visual communications.
Content Creation: 3 Steps to Great Marketing Writing
March 13, 2013
Once you have ideas lined up, how do you transform them into content. Use this simple 3-step writing formula to help you quickly wade in and boost your success with all types of content creation.
12 Months of Content Marketing Ideas for SlideShare
February 19, 2013
What's keeping marketers from leveraging SlideShare for content distribution? If it's the content itself that you lack, get started with these content marketing ideas for a year's worth of monthly SlideShare presentations.
Write the Best Titles for Content Marketing: A 10-Point Checklist
December 5, 2012
Before writing, promoting, and publishing your next book, eBook, or blog post, make sure you've chosen the best possible title. Titles play a "make or break" role in content marketing and publishing success. Use this checklist for better content marketing titles.
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