Skip to content
Robert Rose

Robert Rose

Robert Rose is the chief troublemaker at Seventh Bear, where he helps businesses break free from stale marketing, rediscover their creativity, and actually make an impact. He’s been called a strategist, an innovator, and—by at least one former boss - "a dangerous amount of fun.” Since 2010, he’s been the chief strategy advisor at the Content Marketing Institute, where he helped shape it into the world’s leading content marketing education and training organization.  Robert has helped business leaders balance the art and science of content and marketing, guiding over 500 companies - including Salesforce, SAP, Roche, Capital Group, and Adidas. As a fractional marketing leader, he specializes in modern marketing that doesn’t rely on spammy funnels, soulless automation, or whatever the latest “hack” is that’ll be obsolete by next Tuesday. You can connect with Robert on LinkedIn, or follow him on Bluesky at @Robertrose.me .

Stories By Robert Rose

How to Choose a CMS for Content Marketing: Don’t Hammer with a Screwdriver

September 16, 2010
My college roommate used to hold up his giant screwdriver and say – “this is the only tool I’ll ever need.” And, he’d hammer nails with it, open boxes with it, open beer bottles with it (yes, college was like that for me). It was everything he needed. Sadly, the same can’t be said for different web content management software. So, if you’re neck deep in a content marketing strategy, it’s a sure bet that you’re also, in some way, wrestling with a web content management system (CMS). Continue reading

4 Quick Tips for Increasing Your Content Marketing Budget

July 12, 2010
There’s a great quote that I love that says, “Budgeting is just a way to worry about money before you spend it.”  As you get ready to move into the planning season for your 2011 budget, it’s a good time to start thinking about things you might do to increase your chances of getting increased budget for content marketing. So, with no further ado – here are some quick checklist items to do as you prepare your content marketing budget.Continue reading

How to Use Mapping to Develop and Measure Content

June 7, 2010
In last week’s post, I walked you through how to map your content to your buyer personas and sales funnel. By having this information, you can start to see where your gaps in content are. So, what’s next? You need to fill in the gaps and put a plan in place to measure what is and isn’t working.Continue reading

A Quick and Dirty Way to Segment your B2B Content Marketing

June 2, 2010
If you’re a B2B marketer you’ve inevitably heard sales say things like this: “Yeah, we’re getting leads from all that content you guys in marketing are writing – but they’re all tire kickers.” Or (my favorite): “We don’t need more leads. . . we need better leads.”  What now? You want to be able to address these questions from sales with answers that are really specific. For instance, wouldn’t it be nice to be armed with this kind of info?Continue reading