Stories By Robert Rose
How Content Marketing Success is Blocked by Antiquated Beliefs
As content marketing becomes an increasingly important means of propelling our businesses forward, many marketers are still struggling with the operational issues associated with the discipline. Find out how antiquated beliefs are still blocking content marketing success.
The Entrepreneur's Blueprint for Content Creators
Alexis Ohanian, reddit co-founder, says that if we focus on adding value to people's lives, things that should have an audience will have one. His motto is simple: Make things people want. Learn more about his entrepreneur's blueprint for content creators.
The Content Marketing Race Is On: Oracle Acquires Compendium
With its latest acquisition, Oracle proves that it recognizes the value in Compendium's unique approach to content marketing — and its potential for integration. Take a look at our perspective on what the merger portends for the future of content marketing businesses.
How Content Strategy and Content Marketing Are Separate But Connected
Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 2014, it's well worth outlining where the differences lie, so that we can resource our strategies effectively.
How Marketers Can Take Data-Driven Content Creation to the Next Level
A data-driven marketing mindset has pushed many marketers into scrambling to find patterns of success that may or may not be there. Find out how you can take data-driven content creation to the next level to deepen engagement with customers.
Why Native Advertising Is Neither
Native advertising is really just one aspect of the larger discipline known as branded content marketing. The technique of placing content in the context of a publisher's site can have significant value, but the term is really a misnomer. Make sure your content always stands out instead of blending in with the crowd.
B2B Marketing Research: How CMO Roles Need to Evolve
Recent B2B marketing research findings stress that CMO roles need to expand and evolve (along with the entire B2B sales and marketing process). Find out what some of the report's specific findings are and what CMI's take is on the study's implications and imperatives for the B2B marketing industry.
Why Your Business May Need a New Content Map to Find Success
Many digital marketing strategies are falling short these days because marketers are stuck working off an old content map. As we drive ourselves to raise content marketing to the next level, we've got to start creating new content maps to improve the efforts we've made in the past. Consider how you can help your organization develop a new map for success.
A Strategic Map of Content Marketing Technologies
The list of technologies and tools designed to facilitate some part of the content marketing process continues to grow and adapt. Check out our strategic mapping to see how these marketing software solutions line up with the four major components of a successful content marketing approach. And how some of them can also fill the gaps in between the components.
Salesforce.com Acquires ExactTarget: How It Could Impact Content Marketing
What does the largest acquisition in Salesforce.com's history mean for content marketing? Read on for CMI's take on the merger's potential to align content, engagement, and marketing through software.
Be Remarkable or Fail: Changes Content Creators Must Make
In today's crowded marketplace, successful content marketing strategy requires placing a priority on remarkable content over everything else. Find out what changes content creators must make to be effective.
Organizing Your Department for Content Marketing: Strategic Requirements
Research by the Altimeter Group, published this week, finds that brands are challenged with organizing themselves around content marketing. Apply these key takeaways to your organizational challenges.