Stories By Robert Rose
The Weekly Wrap: You Won the Keys to the Content Kingdom. Now What?
Robert Rose reflects on why yes is only the opening salvo in a content revolution. He talks to an original content marketing rebel. Delves into what “magazine” means and why you should care. And he shares an idea you can use.
The Weekly Wrap: All About How to Win at Presenting
This week, Robert Rose raps on the benefits of including a “B” story in business-case presentations; explores troubling data on trust in online news; and delivers a double dose of tips for overcoming anxiety when presenting on stage.
The Weekly Wrap: How to Go Off Script AND Stay in Compliance
This week Robert Rose gives a fresh take on a publisher who broke the mold to achieve remarkable growth. He talks practical compliance with an intellectual property authority and shares a content marketing idea you really need to know.
The Weekly Wrap: Don’t Fear the Unsatisfying Ending
In the Weekly Wrap, Robert Rose ponders whether every story needs a satisfying ending, thinks about how to shake up traditional marketing, and talks purpose with this week’s person in content marketing making a difference.
The Weekly Wrap: Your Content Team Doesn’t Need Superstars. It Needs This.
This Weekly Wrap episode is all about people. Why aren’t superstars key to great teams? Is Allstate’s new content internal team in good hands? How do you create a content team powerhouse? And what’s Agile got to do with it all?
The Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints
What if rules foster better creativity? How great must your content be to get personal data from consumers? Why does a brief predict first draft success? All those questions and more will be answered in the Weekly Wrap.
The Weekly Wrap: Data Makes Content Marketing Better
In less time than it takes the Kardashians to pick a fight, Robert Rose dishes all about data this week. He reveals a tactic missed by many, converses with a Content Marketer of the Year finalist, and shares a content idea you can use.
The Weekly Wrap: It’s Time to Do Something About Diversity
In this episode, Robert Rose explores the strength that comes from diverse voices, talks with Sydni Craig-Hart about multicultural marketing, and offers a fresh take on creating – rather than stealing – an audience.
The Weekly Wrap: For Unskippable Content, Focus on Quality Things
Robert Rose explains why websites must be more than a collection of content “things,” using Staples’ new magazine as an example; quizzes marketer and recovering politician Jim Kukral on becoming “unskippable;” and points out a must-have checklist for creating quality content.
The Big Difference an Apostrophe Makes in a Brand's Stories
What are your brand’s stories? What’s your brand story? If you don’t appreciate the apostrophe, your content marketing will hit a dead end. Here’s how to recognize the difference and cultivate a framework to do better.
In a Creative Rut? Refresh Your Energy With These Inspiring Insights
If you ever get content creator’s block, you’ll want to read this. Acclaimed National Geographic photographer Dewitt Jones talks creativity and the art of finding the extraordinary in the ordinary. Read his words or watch the interview.
Will the Real ROI in Content Please Stand Up
Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question.