Robert Rose
Robert Rose is the chief troublemaker at Seventh Bear, where he helps businesses break free from stale marketing, rediscover their creativity, and actually make an impact. He’s been called a strategist, an innovator, and—by at least one former boss - "a dangerous amount of fun.” Since 2010, he’s been the chief strategy advisor at the Content Marketing Institute, where he helped shape it into the world’s leading content marketing education and training organization. Robert has helped business leaders balance the art and science of content and marketing, guiding over 500 companies - including Salesforce, SAP, Roche, Capital Group, and Adidas. As a fractional marketing leader, he specializes in modern marketing that doesn’t rely on spammy funnels, soulless automation, or whatever the latest “hack” is that’ll be obsolete by next Tuesday. You can connect with Robert on LinkedIn, or follow him on Bluesky at @Robertrose.me .
Stories By Robert Rose
Should Data Really Be in the Content Driver's Seat? [The Weekly Wrap]
December 6, 2019
This week Robert Rose considers a Moneyball approach to content and a fresh take on CMO views of customer experiences. He talks with the person of the week about measuring content’s impact and more.
The Demand-Gen Content Investment: Good to Great? [Research]
December 2, 2019
Have demand-generation marketers moved their content marketing from good to great in the past year? See for yourself in CMI’s 2019 demand-generation research.
Favorite Interviews, Rare Good News, and More To Be Thankful For [The Weekly Wrap]
November 29, 2019
This week, Robert Rose promotes viewing the world (and work) through a lens of gratitude. He rounds up the best news you might have missed, shares highlights from his favorite interviews, and points to inspiring content marketing examples.
Digging Into the Marketing Measurement Myth [The Weekly Wrap]
November 22, 2019
This week, Robert Rose gets to the heart (and mistakes) of marketing measurement. He talks with Scott Monty about what Mr. Rogers can teach us about business. He digs into the “moment of next” research and more.
‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap]
November 15, 2019
This week, Robert Rose contemplates a Latin proverb, Xerox’s new storytelling team, and talks with the one and only Ann Handley about saying no to more content. Plus, he points to the latest B2B research to help your content marketing.
Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap]
November 8, 2019
This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially.
How to Plan for Spontaneity and React to Google’s New Algorithm [The Weekly Wrap]
November 1, 2019
This week Robert Rose is thinking about the danger of losing spontaneity. He offers a fresh take on Google changing the way search works and talks with Kathy Klotz-Guest about how to promote a culture of experimentation in business.
Are Marketers Just Waiting to Speak? Tips for Active Audience Listening [Research]
October 29, 2019
Are you listening or just waiting to speak? Too many of us are waiting. Doing the same in our marketing. We’re “waiting to content” rather than really listening to the audience we’re trying to serve. It’s time to change that.
The Weekly Wrap: The 1 Thing That Goes Bump in a Marketer's Night (and Day)
October 25, 2019
This week Robert Rose reflects on marketing bumps in the night. He mulls Verizon’s startling move, talks differentiation with a creative agency leader, and points to an article that might just have you and your agency singing Kumbaya.
The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing?
October 18, 2019
Robert Rose offers a fresh take on Best Buy using its website for new revenue opportunities. Plus, hear from the founder of the Native Advertising Institute and click on an article about how to do native ads the right way.
The Weekly Wrap: Are You the Most Interesting Voice in the Room?
October 11, 2019
This week, Robert Rose talks on the heart of thought leadership and publishers who don’t have their hearts in the subscriber game. He talks to the Duct Tape Marketing author and points to an article to give your content heart and soul.
The Weekly Wrap: Is Culture Eating Your Content Strategy for Breakfast?
October 4, 2019
This week Robert Rose advocates why the debut of a new corporate culture club is a must. He offers a fresh take on Amazon replacing TV ads, and points to an article that explains why the content technology process is failing you.
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