Stories By Robert Rose
Follow the Search for Better Answers [The Weekly Wrap]
This week, Robert Rose searches for better answers. He takes on the new trend of retail brands cooperating on content. Then he talks content strategy and leadership with the content marketing person of the week.
Time to Ask What, So What, and Now What? [The Weekly Wrap]
What? So what? Now what? This week, Robert Rose puts those questions in a new perspective. He gives his take on Amazon cutting commissions. He talks with The Content Council’s chair and takes you back to the future with old predictions.
Hey Brands, Don’t Make 2005’s Mistake on Your Future Virtual Events
This year will permanently change the nature of many events. But be wary about going digital long term without a deliberate content strategy. CMI’s Robert Rose explains why.
Do You Really Care How Your Audiences Are Doing? [The Weekly Wrap]
This week, Robert Rose asks how you’re doing (really) and talks to an author who explains how content helps brands keep calm and carry on. He talks operational models and more with the content marketing person of the week.
Why Taking Time to Do Nothing Can Be Productive [The Weekly Wrap]
This week, Robert Rose explains why doing nothing can be productive, talks about taking time for creativity, and shares an archived interview with John Cleese. Plus, he talks the quality vs. quantity debate in pandemic times.
What Is Your Brand's Responsibility to Content Now? [The Weekly Wrap]
This week, Robert Rose ponders our responsibility to digital content. He gives a take on new research about consumers not trusting digital marketing. And he talks with the content marketing person of the week about B2B social media.
Which Content Marketers Will Do Well in the Post-Shutdown World? [The Weekly Wrap]
This week, Robert Rose talks which kind of content marketers will do well in the future. He discusses a non-pandemic moment that may offer a new model for content monetization, ponders when we can “say when.”
The New and Future Reality of Virtual Events [The Weekly Wrap]
This week, Robert Rose thinks we all need to watch our tone, gives an unexpected perspective about what you should do and think now about future in-person events, and points to the magic of ghostwriting.
How to Make Content Your Brand’s Safety Net [The Weekly Wrap]
This week, Robert Rose shares how content teams can be a secret weapon. He challenges an article’s claim that C-suite internal salary ranking shows a decline in marketing’s value. Plus, he talks with Megan Gilhooly about how to get customer data.
Why You Should Have Opinions and Embrace Creativity [The Weekly Wrap]
This week Robert Rose ponders silence – if we’re spiraling into it and what we can do about it. He talks Salesforce’s acquisition of The CMO Club community and chats with Jason Miller on creativity as our only real edge.
Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters.
This post is a bit of a rant and a mea culpa. CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters.
Avoid Predictions and Analyze the Possibilities of the Future [The Weekly Wrap]
This week Robert Rose wonders about stories from the future. He finds Ad Age’s content marketing awards to be aged ads. He talks with a trend hunter and shares articles to help future-proof your content marketing strategy.