Stories By Robert Rose
Celebrate the Diversity of Purpose and the Purpose of Diversity [The Weekly Wrap]
This week, Robert Rose talks about the long game on purpose and with this week’s person making a difference in content marketing about everything from the Facebook boycott to why representation matters as much in marketing as media.
The Bad News (and the Good) About 2020 [The Weekly Wrap]
This week, Robert Rose ponders when the other 2020 shoe will drop, talks with Highspot’s Marissa Gbenro about how CMOs plan to spend a predicted budget increase, and shares a post about Some Good News.
Are You Squeezing Out All the Big Ideas and Great People? [The Weekly Wrap]
This week, Robert Rose ponders squeezing out all the big ideas. He talks with a Content Marketing Agency of the Year leader about if we’re squeezing out all the great people. And he helps you squeeze out of writer’s block.
Do You Know Flat-Earth Marketers? [The Weekly Wrap]
This week, Robert Rose ponders flat-earth marketing. He talks with A. Lee Judge about whether marketing is keeping its fair share of budget, and all things video. Plus, he points to an article on when to make –and break – content rules.
Are You Measuring the Right Things? [The Weekly Wrap]
This week, Robert Rose wonders if we’re measuring the right things, talks about stay-at-home trends that Google thinks will stick, and contemplates if engagement really is a valuable metric.
Your Audience Is Not the Same as Your Marketing Database
Your marketing database is NOT your audience. It has a different value. Explore what an audience really is, why it’s valuable to your brand, and how to build one.
The Power of a Pause: More Effective Than Words? [The Weekly Wrap]
This week, Robert Rose ponders conversational pauses, gives a take on content paywalls, chats about brand publishing changes over 20 years, and points to an article about how content marketers can do something about racism and inequity.
Bounce Back? Nope. What You Should Prepare For Now [The Weekly Wrap]
This week, Robert Rose ponders an economic bounce back (and what you should be doing now), talks with an “unapologetic marketing truth teller,” and more.
You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap]
This week, Robert Rose thinks about how to spend time, gives his take on if the pandemic is the biggest publishing opportunity in 75 years, talks about the crisis’ effects on B2C and B2B content marketing, and more.
Patience Wearing Thin? How to Fatten it Up [The Weekly Wrap]
This week, Robert Rose ponders patience, points to a study about brands pausing ad spends, and chats again with Copyblogger’s founder about not making empathy an empty buzzword. And he points to a long-term content marketing playbook.
Can You Break Rules in the Right Way? [The Weekly Wrap]
This week Robert Rose wonders if rules are made to be broken. He gives his take on a subscriber consulting initiative by the Financial Times, and talks to Copyblogger founder Brian Clark. And he shares an article about rules to break.
Content Management and Strategy: A Disruptive Change We Need [New Research]
Fast and intelligent innovation can help you manage your content marketing through change. But to do that, you need to ask some questions. We offer a few to consider as we release CMI’s 2020 Content Management and Strategy Survey.