Stories By Robert Rose
How to Measure the Value of Your Subscribers
Great marketing adds value that customers are willing to invest in and that can create wealth for the business. But not all customer investments involve a purchase. Learn and reflect on how you can develop an audience-as-customer business model.
Why Is It Harder to Stop Than to Start? [The Weekly Wrap]
This week, Robert Rose wraps up this podcast. He ponders if it can ever be as easy to stop things as it is to start them and he points toward what’s coming next every Friday.
Should Your Brand Enter Controversial Conversations? [The Weekly Wrap]
This week, Robert Rose asks if brands should be more controversial and chats with CMI founder Joe Pulizzi about whether Google should replace universities.
Think Strategically About Your Content Model
How the heck are we ever going to get organized around content? It seems overwhelming. The answer? Be strategic using a combination of these four operating models.
Will You Do Me a Favor? [The Weekly Wrap]
This week, Robert Rose asks if you’ll do a favor (it’s a trust test). And talks with the interesting person in content marketing about depending more on your audiences for your content.
Why Google Shouldn't Drive Your SEO Strategy
Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead.
Should You Add More to Scale Your Content Strategy? [The Weekly Wrap]
This week, Robert Rose asks whether technology or people are more important in content strategy. He chats with a futurist about whether martech serves us or we serve martech, and more.
Should You Stop Trying to Make Your Content One of a Kind? [The Weekly Wrap]
This week, Robert Rose ponders if we’re borrowing enough good ideas and talks with Grapevine6 co-founder about content, the state of influencer marketing, and how to get more from your social media partner.
How Are Marketers Embracing the Chaos? [The Weekly Wrap]
This week, Robert Rose finally accepts the chaos. He ponders wanting to do something meaningful but not wanting to start something meaningful. He chats with this week’s person in content marketing about the new importance of content.
How Content Marketing Can Save Your Digital Marketing Strategy
Content marketing is not dead. And it’s not better than sliced bread. Nope. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain.
Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap]
This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content.
Not All Audiences Are Good Audiences [The Weekly Wrap]
This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era.