Stories By Robert Rose
Digital Brand Compliance: A New Responsibility of Content Marketing
As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content.
Should Your Content Team Play to Its Strengths or Fix Its Weaknesses? [Rose-Colored Glasses]
Every content marketing team has strengths and weaknesses. Should you double down on those strengths? Or take steps to shore up the weaknesses? The answer isn’t always obvious, but one thing will help you decide.
How To Plan a Content ‘Season’ Like a Hollywood Showrunner
An episodic approach to content planning keeps all the teams involved in producing content on track – and other teams’ ad hoc requests at bay. Robert Rose explains how (and why) to plan a season like a TV showrunner.
We Don’t Talk About Creative Burnout – This Is Why We Should [Rose-Colored Glasses]
Remarkable content isn’t limitless. It’s a precious resource only created by content teams that are treated as essential to the business. So why do most businesses run their teams ragged? And how do we make it stop?
Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage
What is a content strategy and how does it provide a competitive advantage if the content itself does not? Isn’t the strategy supposed to define the content? Robert Rose answers.
Marketing Tech Is So Bright, You Gotta Wear Strategic Shades
Do you approach new marketing tech from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Robert Rose says you should answer these questions first.
What Do You Do When Inspiration for Your Content Marketing Wanes? [Rose-Colored Glasses]
While one author loses his inspiration for content marketing, Robert Rose uses his article to inspire this one. Take a breath and read on.
Look Through These 4 Windows To Right Your Content Marketing Ship
Content marketers often lament the difficulty of doing something new because it requires stopping or changing something old. Robert Rose shares four questions to ask to keep your content strategy from running aground.
Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]
Some pundits suggest companies focus on growth marketing over purpose-led marketing in an economic downturn. But Robert Rose argues that approach won’t necessarily give the expected results. Here’s why.
What Most Companies Get Wrong About Content Strategy (And How To Fix It)
Business leaders think about content strategy the way fish think about water. They don’t – until someone points it out to them. Here’s how to help them make the connection between strategic content and business value.
Why You Should Press Pause on Your Content Strategy
It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment.
Are You Overselling the Power of Data? [Rose-Colored Glasses]
Content marketers often oversell the power of data. Then, when you need buy-in for an innovative endeavor, executives want to know what the data says. Think about how to change from a data-driven model to one that allows for new ideas, too.