Stories By Robert Rose
How To Fix Marketing’s Failed Data-Driven Dream
More data is the key to better insights and smarter marketing decisions, right? Not exactly. But a unified data strategy is. Here’s how to create one.
Market Yourself for the Marketing Role You Want (Not the One You Have)
Finding a new job in marketing isn’t easy right now. Up your chance for success by positioning (and developing) yourself as the full-stack marketer you want to be. Here’s how.
How To Position Marketing as a Business Driver (Not an Internal Agency)
Do you think of sales, product marketing, and other internal teams as your customers? If so, you’re underselling marketing’s strategic potential. Here’s how to change.
Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control
What happens to thought leadership when AI gives everyone access to the same information? (Spoiler: Perspective and persuasion matter even more.)
Fast, Broken, and Stuck? Your Content Team Needs Processes To Break
Let’s hear it for the unsung heroes of marketing — the people who develop the processes and standards. Without them, you’ll struggle to spot your content superstars. Here’s why they’re a crucial foil to innovators who buck their systems.
7 (New) Laws for Content Marketing Success
Marketing and content marketing are entirely intertwined. So don’t waste time trying to get buy-in — give yourself permission to do great marketing. Learn what other content marketing “laws” you should change to dominate the next five years.
What the OpenAI Ad Says About Created and Constructed Content in the AI Era
If you want to nurture great content talent, let them focus on creating — not just constructing content (with or without an AI assistant). OpenAI did it. Here’s how you can, too.
Technology Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025
What do technology marketers do differently than their B2B peers? What delivers success for the top performers? Glean those insights and more about budget, teams, content challenges, AI, and more in this 2025 research.
Move Past Red or Blue — Try a Purple Content Strategy To Differentiate in the AI Age
It’s a content and marketing strategy dilemma: Create content on popular topics with fierce competition or toil to create demand for ideas no one’s familiar with yet. Luckily, you don’t have to choose.
Visionary Content May Not Be Popular (Yet), But It’s Your Secret Edge
No, Galinda, it’s not all about popular. If you create content only on currently hot topics, you may be forgotten when everyone moves on. Instead, balance work that helps people today with visionary content that guides your audience to a future they want.
Why AI Makes Content Planning Out Loud More Important Than Ever
Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Here’s how to get people and tools working better together.
Should You Prioritize Speed or Agility? (No, They Aren’t the Same)
Which group of adjectives best describe your preferred marketing goals for the year: Innovative, impactful, and sustainable, or faster, cheaper, and relentless? Here’s how to move with intention toward the better choice.