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Rebecca Geier

Rebecca Geier

Rebecca Geier is CEO and co-founder of TREW Marketing, and author of Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. Named by The Wall Street Journal among the Ten Most Innovative Entrepreneurs in America, she and her team build data-driven, inbound marketing programs to drive demand for engineering and scientific clients in North America and Europe. Follow her on Twitter @rebeccag

Stories By Rebecca Geier

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How to Create Content for the Technical B2B Buyer

August 30, 2017
Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends.