Paul Shapiro
Paul Shapiro is a search marketer who loves to take both a technical and creative approach to SEO. He spends his days as an Organic Search Director for Catalyst in Boston, and his nights writing on his blog. Any additional spare time is spent watching 70's horror movies. Start a conversation with Paul on Twitter @fighto.
Stories By Paul Shapiro
Wake a Sleeping Giant for Content Marketing SEO: Your Employees
July 10, 2014
Use these strategies to boost content marketing SEO and link building for your company with something you already have in-house -- your employees. The social media marketing world already has a set of systems and web applications to assist with the process of utilizing employee resources. Find out more about how that works, and how it might pertain to SEO.
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