Skip to content
Michael Andrews

Michael Andrews

Michael Andrews (@storyneedle) is an independent content strategist currently based in Rome. He started working with structured online content over 25 years ago. Since moving to Italy two years ago, he has gained five pounds while trying to understand the context of Italian food. He has a passion for designing great audience experiences and holds an MSc in human-centered computer systems from Sussex University. He moderates the active "Content Strategy” Google+ community run by the Content Strategy Forum. You can find his blog at Story Needle.

Stories By Michael Andrews

IC_RobustMetadat-01

Robust Metadata: The Secret Sauce of Relevance

April 23, 2015
Metadata, especially attribute metadata, is an often overlooked and misunderstood dimension of content. Created strategically, it offers tremendous power, enabling brands to adapt and customize their content for customers.