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Mat Zucker

Mat Zucker

Mat Zucker is digital partner at Prophet, leading the digital discipline with a focus in strategic marketing, communications, content strategy, and customer experience. He is co-author of Altimeter’s Key Elements of a Unified Content Strategy and is a contributor to Forbes CMO Network. Follow him on Twitter @matzucker.

Stories By Mat Zucker

dont-forget-leadership-in-thought-leadership

Don’t Forget the Leadership in Thought Leadership

July 9, 2018
Does your thought leadership content establish authority and deeply engage your core audience? If not, address the gap with these five ways to achieve authority status, cut through the clutter, and better define your special sauce.
reboot-brand-content-marketing

5 Steps to Strategically Reboot Your Brand’s Content Marketing

April 6, 2018
Content is a brand’s currency to demonstrate relevance and get closer to its customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.