LinkedIn is already a powerful content marketing platform. Little by little, the social network for professionals is becoming a personalized content creation hub. Learn more about why this has major implications for content marketers, especially those of you in the B2B space.

Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean.

Are your event videos falling flat? Check out five hard-won lessons from Content Marketing World's video production expert.

Are social and content teams working closely enough, especially at enterprise organizations? Here are four tips for finding common ground between your social media and content marketing strategies.

Starting to reevaluate your software platforms? Whether you’re considering a suite or specialized vendors, these questions could help you make the right decision for your brand.

A handful of groundbreaking shifts could seriously alter the way we go about content marketing. Here are three consumer tech trends that should be on your radar.

Looking for ideas on how to bolster the video content in your content marketing arsenal? Here are six tips that make it easy to jump onboard with Vine.

Last week was the annual Adobe Digital Marketing Summit, where the company previewed its new marketing cloud and talked about the state of the industry. Here are five content marketing disruptors from the event.

With Content Marketing World Sydney on the horizon, we recently spoke with some of the event's speakers to find out how and why Australia has excelled at content marketing.

A big-time movie director just validated brand storytelling in an extraordinary way. Find out what content marketers can learn about brand storytelling from seven of Ron Howard's milestone projects.

Marketing's role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who better to tap as a resource to inform your content strategy and tactics?

The Content Marketing Institute recently reached out to readers like you to find out what brands you look to as leaders in the field. Here are seven tricks you can learn from content marketing trendsetters and apply to your 2013 strategy.