Stories By Marcia Riefer Johnston
Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]
Want to reuse your content in smarter ways and get in front of more readers? It’s time to scale up your content operations. Consider this advice from 20 experts presenting at the Intelligent Content Conference.
How Marketing Must Evolve: 19 Leaders Peer Into Future of Content
What do you envision for the future of content from a marketing perspective, and how do marketing teams need to evolve to prepare? Nineteen experts presenting at the Intelligent Content Conference tackle that question.
How to Architect Your Content Strategy
A content strategy must be documented … but architected? Why and how do you do that? Discover how Blackbaud does it without using the phrase “content strategy,” which could scare the content team.
Stop Trying to Innovate With Your Content
Don’t innovate your content. Improve on what you’re already doing. Then improve on it again. That’s where your competitive advantage and success lie. Now how do you decide which improvements to make?
Why – and How – to Map Out Your Customers’ Journeys [Template]
Do you only have a fuzzy notion of what a customer-journey content map might look like? Create a clear picture of your customers to make their journey with your content marketing more successful for both of you.
How to Get More (and Better) Content From Your Subject Matter Experts
To make the most of every minute with your subject-matter experts, the 2015 Content Marketer of the Year says prepare for and conduct each interview in a way that enables you to create multiple pieces of uniquely valuable content.
How to Get Your Fast Content Out of the Slow Lane
If your company takes two weeks to post a tweet, you’re doing it wrong and need to learn this traffic-signal approach to content. Differentiate between content that merits full-blown vetting and content that needs to get out now.
5 Key Social Media SEO Strategies
Do you use social media with SEO strategies in mind? If not, you might as well be pouring water into a sandcastle moat — your effort disappears in the blink of an eye. Here’s how to pour a concrete SEO foundation for your social media activity.
Learn From Struggling Brands: Insights From the Marketing Trenches
CMI’s chief strategy officer gives us weekly peeks into the challenges his clients face. He weaves their stories to universal truths to help you truly think about doing content marketing more effectively. Here are five of the insights.
Is Your Content Ready for the Mobile Takeover?
Our plugged-in-yet-untethered lifestyle known as mobile has taken over. What’s a content professional to do? Be prepared and be even better prepared. Here are six ways to ensure that your site is ready for the mobile takeover.
How to Build Buyer Personas That Build Sales
Instead of creating personas from our imaginations, what if we researched everything we could about the flesh-and-blood people we want to sell to? We could then use personas to reveal those people to the teams communicating with them.
Create a Buyer Persona: 9 Essentials
Develop robust buyer personas from these nine essential parts. You’ll end up with personas that you and your team want to use – personas that help you make good decisions about the content you create and manage for prospective buyers.