Stories By Kim Moutsos
Could a Study About 912 Million Blog Posts Be Wrong? We Put It to the Test
Should we follow the research and best practices about content marketing? Maybe. But before you do, verify the data for your audience. CMI took a few findings from the recent Backlinko/BuzzSumo study and tested them with our data.
5 (More) Secrets of Great Storytellers
Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.
3 Myths in Content Marketing and How to Counter Them
Ever run into someone who doesn’t “get” content marketing? They unknowingly ascribe to misunderstandings and misperceptions. Here’s how to take on three of those myths so you’re all operating from the same content marketing field.
Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]
Sixty-eight percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends.
8 Tips (and a Few Tools) for Getting S**T Done
Where do they find the time? Paragons of productivity in content marketing share their secrets to help you tackle that seemingly endless list of tasks. Take a moment (and a breath) to peek over their productive shoulders.
Grand Theft Content: Steal These 6 Ideas From Award Finalists
Yes, we’re encouraging you to steal. Just make sure to do it from the great ones. And that’s the 2018 Content Marketer of the Year finalists. These six ideas can work for B2B, B2C, big brands, small, and everything in between.
4 Content Marketing Gems to Inspire You and Your Strategy
Every week, CMI’s chief strategy advisor writes a column. Today, its editor recaps the gems that challenge us to think differently about our roles as content marketers, the role of content marketing, and what success feels like.
4 Marketing Mistakes and (Unsolicited) Advice on How to Fix Them
Unsolicited advice doesn’t always fall into the welcome-gift category. But Andrew Davis’ counsel on marketing mistakes should be. Read his 2018 admonishments to Nissan, Verizon, HubSpot, and every content marketing agency executive.
2 Things to Know About Visual Content Strategy in 2019
It’s time for content marketers to take back control of their visual content strategy. But don’t worry – no need to sever your relationship with your creative services or visual design teams. We’re talking about another visual relationship.
Need Creative Content Ideas? Break These 6 ‘Rules’
The most interesting ideas come from flipping expectations on their head, breaking molds, and taking risks. Learn how to do that in the new Mastering Content Marketing video and read six rules you should set about breaking.
100+ Tools Content Marketers Really Love
Want to be a better content marketer? Don’t overlook the importance of technology. And, as a jumping-off point for your content tech search, check out the favorite tools of your fellow marketers.
3 Content Marketing Strategy Reminders That Lurk in a Surprising Place
What if watching Netflix could improve your content marketing? Learn three lessons (or reminders) discovered while binge-watching a show designed to help short-term housing rental property owners.