Stories By Joe Pulizzi
Does Successful Content Marketing Lead to Rising Stock Prices?
Do public companies that consistently deliver valuable communication to customers perform better in stock markets than the average public company? We’ve taken on that challenge. See how the new PNR15 stock portfolio performs.
This Week in Content Marketing: Social Media Platforms Take More Victims
This week, the guys investigate the fallout from Vine's untimely death and discuss IDG's content creation model. They also explore agencies' growing interest in print publishing, rants, raves, and an example of the week from Google.
Manufacturing Marketers See Content Marketing Breakthrough [Research]
Last year, manufacturing marketers were stuck when it came to content marketing. What a difference a year makes. Check out our latest research, Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America.
This Week in Content Marketing: Content + Audience for the Win
This week, the guys discuss the proposed merger of AT&T and Time Warner and dissect some new APAC research. They also explore an email resurgence, and share rants, raves, and an example of the week from a U.K. tech law firm.
This Week in Content Marketing: Is Content Marketing Actually a Thing?
This week, the guys challenge content marketing's critics to prove their points, and implore inbound marketers to emphasize differentiation. They also share rants, raves, and a rare example of the week that missed its Millennial mark.
[New Research] B2C Marketers Need to Give Content Marketing Time
Learn what B2C marketers are doing (and not doing) and plan to do with the Content Marketing Institute’s B2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America report. Plus, learn what the top performers do best.
This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts
This week, the guys dissect the art of thought leadership and grill McDonald's on its YouTube fail. They also review the NFL's crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery.
10 Content Marketing Roles for the Next 10 Years
Too many organizations still use traditional marketing teams to tell stories to create and sustain business opportunities. Here are 10 modern marketing roles necessary if your goal is to create, grow, and own your audiences.
A Simple Approach to Document Your Content Marketing Strategy
Let your competitors waste their resources publishing more and more content. You should go out and build a loyal audience that will reap rewards for years. Document your plan and create your business case with these 36 questions.
This Week in Content Marketing: Audience, Not Content, Is the Real Asset
This week, the guys discuss findings from CMI's new research and explore a music product company's content purchase. They also join an agency debate on content creation, and share rants, raves, and an example of the week from Sainsbury's.
This Week in Content Marketing: How to Create a Successful Podcast
This week, the guys share secrets of successful podcasting and look at why journalists are hating on Facebook more than ever. They also explore a possible Twitter acquisition, rants, raves, and an example of the week from Petfinder.
Content Marketing Takes a Turn for the Better: New 2017 Research
With the release of B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, we learn that the majority of organizations are more successful with content marketing than they were one year ago and how the top performers stand out.