Stories By Joe Pulizzi
Five Content Marketing Trends to Watch in 2017
A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and CMI founder Joe Pulizzi believes they could work as a crystal ball for content marketers as we move into 2017.
This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
This week, we debunk a theory that content marketing doesn't exist and discuss how the coming age of AI might impact human writers. We also explore a lucrative PR stunt and share rants, raves, and a TOM example from Constant Contact.
60+ Content Marketing Predictions for a Successful 2017 [New E-Book]
What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s ninth annual e-book of content marketing predictions.
This Week in Content Marketing: The Business Case for Content Marketing as PR
This week, we examine the fiscal failure of a business built on Facebook and question GoPro's decision to close its media division. We also explore a video star's new media venture and share rants, raves, and this week's TOM example.
Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]
The Content Marketing Institute’s latest research provides insight into how commitment translates into action. Though focused on what the most committed UK marketers do differently, the lessons are useful for marketers worldwide.
Not Documenting Your Content Marketing Strategy? Here’s What to Do About It
The majority of marketers still do not document their content plans in any way. Here are the eight most frequently cited reasons (excuses?) and advice from the Content Marketing Institute's founder on how to address each one.
This Week in Content Marketing: Could Brands Cure Traditional Media's Run to Eyeballs?
This week, the guys ponder Airbnb's puzzling magazine launch, the existence of content blindness, and the impending extinction of ad-supported media, then share rants, raves and an example of the week from the founders of HubSpot.
This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
This week, the guys discuss the potential makings of a content marketing mega-agency and explore new podcasting trends. They also look at what's boosting paid news subscriptions, rants, raves and an example of the week from Butterball.
Tackling Diversity in the Marketing World
To create the best possible experience, it is Content Marketing World’s responsibility to get expertise and experiences from everywhere. Learn how the founder realized this and how CMI is tackling the opportunity of diverse speakers.
This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
This week, the guys debate the IAB's latest ad revenue findings, and explore a fearless stance from WordPress. They also examine new data on blogging trends, then share rants, raves, and an example of the week from Autodesk.
With Maturity Comes Results for Australian Content Marketers [New Research]
Content marketing success increases with experience – and now we have data to prove it and much more in the Content Marketing Institute’s new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends.
This Week in Content Marketing: Deep Content Insights After Three Years of Podcasting
The guys ring in PNR's third anniversary with some advice on how to build a successful career. They also offer rants, raves, and a toast to Chief Content Officer magazine, continuing to provide multiple levels of value to their business.