Stories By Joe Pulizzi
Major Changes Come to Content Marketing World 2017
Joe Pulizzi reads every piece of critical feedback about Content Marketing World. He’s identified the big issues that you want addressed, and now shares 13 improvements planned for Content Marketing World 2017.
This Week in Content Marketing: Medium Picked the Wrong Business Model
We discuss Super Bowl ads, Snapchat's all-important IPO, and Medium's new subscription model. Rants and raves include the dark side of content marketing; then we wrap up with an entrepreneurial inspiration in our example of the week.
This Week in Content Marketing: Could Snapchat Be the Next Myspace?
We explore new standards for media placements and wonder if Snapchat will follow in Myspace's footsteps of failure. Our rants and raves include making sense of sensibility; then we close the show with an example of the week from GE.
One Thing Is Killing Content Marketing and Everyone Is Ignoring It
Many marketers from diverse industries have the same problem – their content marketing is similar to everybody else’s in their market. And their programs aren’t successful. CMI Founder Joe Pulizzi explains why that’s not surprising.
This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook
We explore the Upworthy/Good merger, suggest new revenue models for Medium, and examine the case of shrinking ad revenue. We try to make Digital Sense of our rants and raves, before serving up a frosty mug of an example of the week.
This Week in Content Marketing: The Battle for Custom Content
We discuss the battle to dominate the content space, define the role of the journalist, share rants and raves on content commitment and communication, and discover a missed content marketing opportunity in our example of the week.
The 7 Traits of Successful Content Marketers
Recently, I dusted off Napoleon Hill’s Think and Grow Rich. Though 80 years old, the book offers some clear takeaways that most corporate marketers simply do not embrace. Here’s my take on seven chapters spot-on for content marketing.
This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk
This week, we explore Facebook's Journalism Project, and find irony in an attack on Star Magazine. Our rants include a soda promotion that fizzled out; then we wrap up with a lesson on finding your growth potential through content.
This Week in Content Marketing: This is the Year Agencies Buy Media Companies
The guys talk Medium's latest pivot and AOL’s “better” way to serve up ads. Plus GaryVee leads the way for agencies buying media companies. Rants and raves include Tom Brady and long-form content, and TOM is the No. 1 U.S. magazine.
This Week in Content Marketing: Native Advertising - Not the Savior Publishers and Brands Thought
The guys talk online fraud and programmatic advertising, rip into a trends post, and vent about a publisher-predicted bloodbath. Rants and raves include the Great Video Game Crash of 1983, the generations, and Purina as TOM example.
This Week in Content Marketing: Google, Facebook to Purchase Content in 2017
This week, we recap the year's biggest stories and predict some trends for 2017. Raves include an effort starring George Michael, then we wrap up with a history lesson on content marketing's benefits in our Example of the Week.
This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
This week, we talk truth about Facebook's plan for dealing with fake news, and get stirred up by some murky stat soup. We also beg an author to reach his moment of zen, and share rants, raves, and a TOM example from OpenView Partners.