Stories By Joe Pulizzi
This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies
We explore Whirlpool's purchase of Yummly, and debate publishers' level of accountability for user-posted content. Our rants and raves feature John Green and Airbnb; then we close with an example of the week from UnitedHealthcare.
This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool
We bond over a Heineken spot that bridges the gap between opposing viewpoints, and explore the New York Times' Snapchat debut. We cover net neutrality in our rants and raves, then wrap up with an example of the week from Pirelli.
This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning
We discuss Google's proposed ad blocking feature and dig into research on high-demand marketing skills. Our rants and raves cover content workflow and mission statements; we wrap up with details on a content event from 1916.
This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)
We discuss a rumor about Apple buying Disney, and explore whether Netflix has a new billion-dollar business model on its hands. Our rants and raves include a content studio critique; and we close with an example of the week from Mint.Â
This Week in Content Marketing: The New Content Business Model Awaits
We do a deep dive into the Pepsi video fiasco and explore the only content business model that matters. Our rants and raves include advertising blinders; then we close the show with an example of the week from Farmer-Stockman.Â
This Week in Content Marketing: More Big Companies Investing in Original Content
We recap Intelligent Content Conference 2017, discuss a Netflix-driven trend, and explore the link between content marketing, strategy, and engineering. We wrap up the show with an example of the week from The Blues Kitchen.
This Week in Content Marketing: A&E Creates Content Blueprint for Brands
We discuss A&E's new publisher-driven business model, and share thoughts on how Medium and Twitter can monetize their audiences. We shake things up in our rants and raves, then wrap up the show with an example of the week from Red Hat.
This Week in Content Marketing: Is Native Advertising's Fail on Brands or Publishers?
We dissect new stats on the state of native advertising and explore some optimistic CMO research. We also share rants and raves on creative energy and siloed measurement standards, and take on March Madness in our example of the week.
This Week in Content Marketing: It Doesn't Matter If You Call It Content Marketing
We reveal reasons why publishers struggle with the content studio model, explore print's potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week.
This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG
We look at the ridiculous valuation of the Snap Inc. IPO, explore the root of media's truth problem, and urge MarTech companies to unite against a common foe. We also share rants, raves, and a hot and spicy example of the week.
This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content
We discuss the bright future of the New York Times' business model, find opportunity in the fake news crisis, and prepare for more media M&As by brands. We also share rants, raves, and our This Old Marketing example of the week.
This Week in Content Marketing: Apple and Amazon Race to Content Dominance
We ponder Apple's new original content play, Spotify's podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction.