Want great retail content marketing examples? Here are some great ones from Starbucks, Patagonia, the LCBO, Jeni's Ice Cream, Lifetime Fitness and Zappos.

An interview by Joe Pulizzi with Optimize author Lee Odden on the power of integrating search, social and content marketing. Lee answers some tough questions include how to measure and structure content initiatives, and what he favorite app is.

April 15th is the 65th anniversary of Jackie Robinson breaking the color barrier. In this post, Joe Pulizzi details five key takeaways from Jackie's baseball and post-baseball life that pertains to content marketing.

How can a brand extend the reach of their in-person event through content creation, distribution and social media? Joe Pulizzi shares 15 different ways in this post.

We can't be Apple, but we can create an experience for our customers that is worthy of the Apple Store. Joe Pulizzi details how in this report.

Happy Anniversary CMI. In this post, Joe Pulizzi shares his 15 business success tips that have helped take CMI up to and through its fifth year in business.

The explosion of Etch a Sketch comments around Mitt Romney's campaign could have worked even better for Ohio Arts. Unfortunately, this was a lost opportunity to build media channels for the Ohio-based company.

2012 is the 75th Anniversary of the famed Napoleon Hill book Think and Grow Rich. Joe Pulizzi offers seven of Mr. Hill's lessons that speak very specifically to the plans and goals of corporate content marketing programs.

Joe Pulizzi discusses seven content marketing myths that stand in the way of us selling our content marketing projects to the C-Level.

Jay Baer and Joe Pulizzi follow up their packed SXSW presentation with this post on how professional services and consulting companies can grow their business with content marketing.

This year alone, I’ll do over 40 public speeches and keynotes and another 50 online presentations by webinar or webcast.  Since 2007, I’ve presented well over 300 times in-person or online. I’ve also had to sit through another thousand presentations by other individuals over that time.  Not that I’m perfect by any means, but I honestly don’t wish that on anyone. After my blog and my books, public speaking events have probably led more to growing the business than anything else I’ve done.  Below are some of my presentation speaking tips that I try to integrate into every presentation I do (in no particular order).  I hope they are helpful to you.Continue reading

NOTE: There have been a few articles recently (one on content marketing hype and one on the term “content marketing” in particular) that motivated me to write this post. In the Beginning, It Wasn’t Content Marketing Back in 2001, I started selling content marketing services as part of Penton Media’s custom media division. For the most part, we sold custom magazines and printed newsletters to large B2B organizations. We were just beginning to sell things like online white papers and webinars. At that time, there was no such thing as the term/phrase content marketing. Custom publishing had always been the term for what is now the content marketing industry. In the late 90s, custom media started to replace custom publishing as the industry term in response to the digital content phenomenon.Continue reading