Stories By Joe Pulizzi
CMI Announces Content Marketing Orange Award Winners at Content Marketing World
The Orange Awards are given annually to the best examples of content marketing projects, content marketing professionals, and content marketing agency innovation. Read about this year's winners.
How the Inc. 500 Fastest-Growing Companies Are Using Content Marketing
The Content Marketing Institute was honored to be among the most recent additions to the Inc. 500 fastest-growing American companies (#365). To make it to this level, we almost exclusively used content marketing strategies and tactics to launch and grow the business.
29 Content Marketing Secrets from #cmworld Speakers [Free eBook]
Top Rank Online Marketing and Content Marketing World have collected 29 of the most experienced, knowledgeable, and accomplished content marketing operatives to share their secrets with the masses.
11 Keys to Writing a Book when You Have Absolutely No Time to Write a Book
A book is perhaps the ultimate piece of content marketing that can position you or your company as a leading expert in your industry. But writing a book is hard to do and very time consuming. Here are 11 keys to writing a book when you have absolutely no time to write a book.
Using Content to Close the Sales Loop: An Interview with Marcus Sheridan
In this interview, Joe Pulizzi talks to Marcus Sheridan, swimming pool entrepreneur and founder of the popular Sales Lion marketing blog, about reaching the Content Saturation Index, discovering the true behavior driving your analytics data, and using your content to tap into the number one human need.
7 Keys to Building Your Brand Publishing Empire
Knowing your customers’ deep-rooted wants, needs, and pain points gives you the opportunity to create not just something that wows your customers, but an event that actually changes behavior. Try out these 7 keys to building your brand publishing empire.
Congratulations to the 2012 Content Marketing Orange Awards Finalists
We at the Content Marketing Institute are thrilled to announce the finalists for the 2012 Content Marketing Orange Awards, which celebrate the best and brightest people, projects, and organizations from around the world that are dedicated to the practice of content marketing.
Like it or Not, Information Must Be Your Product
For content marketing to succeed, you need to consider your information to be just as high-priority as your products are. Find out why.
3 Alternative Content Marketing Strategies
Aside from the regular content marketing challenges, maybe it's time to start thinking about some alternative ways to drive the content strategy. Look here for more.
Six Key Considerations to Driving Behavior Change with Content Marketing
Marketing is all about behavior and action. It not only takes compelling and relevant content, but a keen sense for the triggers and pain points that will get your customers to act. Here are six key things to consider for driving behavior change with content marketing.
4 Must See Content Marketing Resources
Here are four must see content marketing resources that any content marketing worth his or her salt needs to be aware of - including Coca-Cola, Google and Red Bull.
7 Steps to Creating Your Content Marketing Channel Plan
Once you create content, you need to decide how best to distribute it. Consider the context in which your audience will view the content and then map out your approach with these 7 steps to creating a content marketing channel plan.