Stories By Joe Pulizzi
42 Content Marketing Ideas for 2013
Most marketers are now planning for 2013, in many cases searching for innovative content ideas. In that spirit, here's a diverse list of content marketing ideas you may want to execute for next year.
Mining Data for the Right Content Marketing at the Right Time
In this interview, Julie Fleischer, Director of CRM at Kraft Foods, reveals how this powerhouse brand mines data and monitors trends to create content that people want to spend time with, again and again.
Research Finds Health Care Content Marketing Lags Two Years Behind
Our recent research shows that health care content marketing lags about two years behind trends in overall content marketing. This makes sense because health care is a highly-regulated industry. But it also points up significant opportunities for growth in the health care space.
2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends
2013 B2C Content Marketing Benchmarks, Budgets and Trends: Find out how B2C marketers are using content marketing and see some comparisons with the B2B crowd.
For Influential Content Marketing, Go Beyond Your Brand Fans
Find out how creating content that is aimed beyond your "first circle" connections can help expand your reach and influence in your industry.
2013 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove.
7 Reasons to Consider Print for Your 'Non-Traditional' Content Strategy
The print vehicle is still the best medium on the planet for thinking outside the box and asking tough questions based on what you read. For content strategy, find out why brands should be looking at marketing in print as a "new" opportunity right now to get and keep attention.
7 Strategies for Developing Compelling Content in 2013
Are your content marketing plans ready for 2013? There's no time to waste, so here are seven critical strategies that I believe all marketers need to consider as they head into next year.
Why You Need a Content Marketing Mission Statement
A business needs a content marketing mission statement. It keeps a company's reason for existence and goals top-of-mind for both colleagues and customers. Here are examples of companies who keep theirs front and center, so everyone knows why they do what they do.
How Content Marketing Can Save the Book Industry
Books are great, but if content publishers stop there, they are missing out on an amazing opportunity to forge an ongoing relationship. Consider, instead, these ideas for creating multiple content packages that consumers can engage with again and again.
5 Content Marketing Tips for Targeting Generation Y
Right now is the first time in history that four generations are working side by side in the workforce. Here are five tips for reaching Generation Y — arguably the most important one to target with content marketing.
A Sneak Peek at the State of Health Care Content Marketing
It's widely believed that true innovation in content marketing has yet to reach the health care industry. Here is a sneak peek at some exclusive CMI research that points to the key areas in need of improvement.