Stories By Joe Pulizzi
Content Marketing: Why You Should Buy Value Instead of Leasing It
There are always situations where leasing works, but if you can buy the asset of content, and you know that (if done correctly) the asset will grow in value, why would you ever pass up that opportunity? Learn more about buying vs. leasing in marketing.
Content Marketing: The Fallacy that More Content is Better
In the world of content marketing, the time for endlessly cranking out more and more content has passed. Now is the time for creating better -- even epic -- content that changes behaviors and makes an impact on your customers' lives. Ask yourself these questions about your own content efforts.
24 Top Content Marketing Questions Answered in Less than 140 Characters
Sometimes you don't want the whole explanation, just a quick answer that gets you on your way. In that spirit, here are 24 quick answers to the questions we hear most frequently about content marketing.
4 Reasons Why Content Marketing is Scaring the Pants Off Media Companies
As the media landscape continues its upheaval, brand publishers and media companies are trying to do the same thing: Find audience that leads to subscription. Only the revenue streams are different. Find out why media companies continue to worry about the future.
A Consumer Content Marketing Conundrum: More or Less Content from Brands?
Get fresh insights about consumer interest in brand content and what it all means for marketers in the latest research from the Content Marketing Institute, MarketingProfs, and ExactTarget.
3 Critical Content Marketing Trends that Signal Big Industry Changes Ahead
The more than 100-year-old content marketing industry is going through as much change as we have ever seen. Consider these three critical content marketing trends that signal big industry changes still ahead.
Print Is Not Dead! Why Your Company Needs a Book and 8 Tips to Make it Happen
A blog and a book helped launch and grow what is now the Content Marketing Institute. Most companies have blogs. Your company needs a book. Here are 8 tips to help you make it happen.
Epic Content Marketing: 12 Things that Stop You from Creating It
There are many content marketing challenges, but many of them can be fixed — if content marketers would take simple steps to avoid getting in their own way. Here are 12 such challenges, with a few suggestions from Joe Pulizzi, on how to remedy them.
3 Content Marketing Strategies to Get Serious About for 2013
Over the past few months, we have kicked around a great number of content marketing ideas that can contribute to your success in the new year. Today we zoom in on three content marketing strategies to really get serious about in 2013.
13 Holiday Gift/Book Ideas for Content Marketers
Choose a helpful and informative book from this list for every one of the content marketers on your holiday gift list this year.
Content Marketing for Events: 6 Critical Steps
If you are running a large-scale event, where do you start with content marketing? Use these six critical steps to develop an effective approach to content marketing for events.
100+ Social Media and Content Marketing Predictions for 2013
Starting December with a look ahead to the new year, we offer our Social Media and Content Marketing Predictions for 2013. More than 80 marketers offer 100+ predictions on topics ranging from mobile to social demand generation to print. Find out what themes emerge in the wide-ranging forecast.