Stories By Joe Pulizzi
4 Truths About Content Marketing Agencies
Consider these truths about content marketing agencies, and how smart brands should view the outsourced marketing services provider of today. There is good help out there, but it's hard to tell the partners from the posers.
How Brand Content Helped Transform a Bank into a Media Master
Jyske Bank has created a high-tech, in-house television production studio in Denmark, and refers to itself as both a bank and a media company. Find out how brand content helped transform this bank into a media master.
B2B Content Marketing in the Software Industry: 6 Points From New Research
Software marketers have embraced content marketing with more gusto than any other industry studied by CMI, according to answers to our recent survey on B2B content marketing. Learn more about the new research.
Your Epic Content Marketing Plan: 3 Steps for Driving Subscriptions
Like any media company, you need to focus on driving subscriptions in order to deliver on your marketing goals. And epic content marketing is what keeps those subscription channels growing and vibrant.
Build a Successful Content Marketing Strategy in 7 Steps
There are no or one-size-fits-all plans that apply to every organization, but here are some core, common elements across successful content marketing programs.
Content Marketing Strategy: How to Engage Influencers in Your Industry
CMI's blog strategy is a case in point on how engaging influencers in your industry can lead to content marketing success. Find out how it worked for us.
2 Foolproof Methods for Getting Content Marketing Buy-In
There are still a number of marketers and business owners that need to be persuaded to try content marketing for the first time. Here are 2 foolproof methods for getting that buy-in.
Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends [Research]
In many respects, content marketing has taken a stronger hold in the UK than it has anywhere else. See evidence of this and other trends and comparisons in the premier study -- Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends.
Announcing the Content Marketing Awards: Enter, and Join the Conversation
Showcasing the best that the content marketing industry can offer helps us all get to where we need to go in the business. So get your entry in for the Content Marketing Awards by May 17.
6 Ways the Content Marketing Backlash is Getting it Wrong
If every action has an equal and opposite reaction, we're due for a massive backlash against content marketing. The haters have already started, but they're getting it wrong. Their beef isn't really with content marketing itself; it's with the hype that surrounds it.
Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends [Research Report]
For the last three years, the Content Marketing Institute has produced research on content marketing trends in North America. This year we're excited to be adding Australia to the mix. Here are some of the key findings.
7 Ways to Dominate Your Media Competitor Through Content Marketing
You can be the leading "media company" in your industry. Make the choice, and bolster your content marketing efforts with these 7 moves that will give you the advantage over your media competitors.