Stories By Joe Pulizzi
3 Audience Types That Are Essential to Successful Content Marketing
The most critical part of a successful content marketing program is building your audience. Without an audience to consume it, there's no reason for businesses to create content in the first place. Learn more about the three audience types that are essential for your organization.
Nonprofit Content Marketing Research: Successes and Challenges
Content Marketing Institute is pleased to announce our first-ever research study on nonprofits. Download the "Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America" report and get some insight into the content marketing challenges and successes nonprofits report.
Marketers' True Competition, and Why You Need Epic Content
Marketers are not just competing against other marketers these days, so your content really needs to be "best of breed." Find out more about a marketer's true competition and why you need to create epic content to stay in the game.
13 Scary Reasons Your Content Marketing Will Fail
Marketers who don't have a strategic plan often doom their own efforts. But there are a number of other factors that can spell doom and gloom for your content marketing. In honor of Halloween, we offer 13 scary reasons why your content marketing will fail. But don't despair, our presentation also offers tips to help overcome the goblins and gremlins in your process.
The Content Marketing Industry's 15 Biggest Milestones to Date
To mark Oracle's purchase of Compendium, we've put together a list of what we think are the 15 most significant developments that have rocked the content marketing industry over the years - from the industry's early roots to today's ever-changing landscape. See if you agree.
2014 B2C Content Marketing Research: Strategy Influences Success
New content marketing research finds more evidence that a documented content strategy boosts the effectiveness of the content efforts of B2C marketers. Recent research focusing on B2B marketers found similar results: Marketers who have a documented content strategy rate themselves as more effective than those with no set strategy. Learn more about the new study's findings.
8 Shocking B2B Content Marketing Research Findings
The Content Marketing Institute's Joe Pulizzi took a deeper look at the recent CMI/MarketingProfs B2B Content Marketing Benchmarks study. Find out which 8 of the study's findings he finds most alarming and why.
The 3 Content Marketing Strategies Your Program is Missing
Recent CMI research found that many brands lack a documented content strategy. And it's not surprising then, that most marketers in that boat do not view their content efforts as effective. If your organization is in that category, find out 3 essential content marketing strategies your program is probably missing.
2014 B2B Content Marketing Research: Strategy is Key to Effectiveness
New content marketing research finds that B2B marketers who have a documented strategy cite that as a key to effectiveness in their content efforts. Find out other highlights from the Content Marketing Institute and MarketingProfs' fourth annual report "B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America."
What Content Marketing's History Means for Its Future
Yes, content marketing, as an industry, is taking off. But it's important to realize where branded content started to understand the direction it should be heading in. Here are some examples of content marketing's illustrious beginnings.
The 6 Principles of Epic Content Marketing
The ultimate goal of our content marketing efforts is to "move" our audience in some way by offering epic content. Brands do enough talking about themselves. Instead, they need to tell more stories that engage customers. Find out the 6 essential principles of epic content marketing.
CMI Honors Top Content Marketing Award Winners
The Content Marketing Institute, in partnership with McMurry/TMG, announced the top 2013 Content Marketing Awards at Content Marketing World 2013 last week in Cleveland, Ohio. Check out the four winners chosen by our panel of industry experts.