Stories By Joe Pulizzi
Will Native Advertising Ultimately Become the Norm?
In this week's PNR podcast, Joe and Robert share their thoughts on what the future of content will look like when a trillion devices start talking to each other, explore the latest news on native advertising — and the insane growth projected for this technique in 2014 — and salute the content strategy of a heroic American brand, in the "This Old Marketing" Example of the Week.
Content Marketing: Dead Already?
In this week's edition of PNR: This Old Marketing, Robert and Joe discuss a "content marketing is dead" post and the Netflix big data model. While Robert raves about three amazing new story-based commercials, Joe takes a look into the past with an example from JELL-O.
The 2014 Content Marketing Predictions PNR Episode: Google to Buy Yahoo!?
In this edition of PNR: This Old Marketing podcast, Joe and Robert focus on what is most likely to happen in and around the content marketing industry in 2014. Predictions include which company will be buying media companies in the next year, as well as how mature organizations will adapt to the content marketing function.
Brands Compete with Publishers; the Rise of the Content Marketing Agency
In this week's edition of the PNR: This Old Marketing podcast, Joe and Robert discuss the latest content promotion research from Outbrain; share some thoughts on a News Corp interview on content publishers' biggest competition; and go into detail about Red Bull's own media company, Red Bull Media House. Listen in.
50 Content Marketing Predictions for 2014
Part of the fun of reaching the end of the year is predicting the trends that lie ahead. Joe goes out on a limb again with three predictions of his own. Also, find out what 50 other content marketing thought leaders see coming in 2014.
Clear Evidence that Content Marketing is a Force to Be Reckoned With
This week on This Old Marketing, Joe and Robert discuss the growing interest in content marketing shown by the venture capital community. They also touch on other key content industry issues that took shape this week and offer their usual rants and raves. Listen in, and let us know what you think.
Research: UK Content Marketers Are Confident, Lack Strategy
Among the marketers we've surveyed across three continents, those based in the United Kingdom rate themselves highest in terms of content marketing effectiveness. Find out more about the content marketing trends in our second annual UK report.
Brand Journalism Expands, Content Marketing Spending Rises
On this week's This Old Marketing podcast, we talk about a new report that finds spending on content marketing up and outsourcing down. We also touch on strategic moves by two big brands and indulge in a couple of rants and another example from the history of content marketing. Listen in, and let us know what you think.
Native Advertising and the Debate on Content Marketing as Journalism
On this week's This Old Marketing podcast, we talk more about native advertising and the debate on content marketing as journalism. We also include our usual Rants & Raves segment and another example from the long history of content marketing. Listen in, and let us know what you think.
Announcing The PNR Podcast: Content Marketing News, Opinion, and History
Joe Pulizzi and Robert Rose have spoken on hundreds of podcasts, but this time they've decided to go out on their own, adding PNR (Pulizzi and Rose) 'This Old Marketing' to CMI's list of high-quality content marketing programming. Check out the first episode.
Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers
If you're searching for tactical inspiration for your content creation efforts, look no further than the latest offering from CMI. Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers lays out tips and tactics for 24 types of content.
Australian Marketers Raise the Stakes for Content Strategy and Creation: Research
Find out how marketers at for-profit organizations in Australia are raising the bar for content strategy and creation, according to CMI's annual content marketing surveys. The research shows that a majority of Australian companies are producing more content this year than last and more than half have a documented content strategy. Learn more.