With an adoption rate that's lower than other vertical industries CMI has explored, are manufacturing marketers "laggards" when it comes to content marketing — or are they just taking a slower, more conservative approach? Let's take a look at where this segment stands — and where it has room to grow — according to the new study, B2B Manufacturing Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America.

This week, Joe and Robert discuss the LinkedIn job bank fiasco and debate whether or not agencies really can do content marketing well. They also share their thoughts on why marketers shouldn't publish on "rented land" and offer some critical reviews of Facebook's algorithm changes, before exploring Patagonia's content initiative aimed at reducing the adverse impact of its social and environmental footprint.

If you're struggling with content marketing -- or want to boost your potential for success -- it's essential to go back to the basics. Looking for content marketing training? Find out more about CMI's Online Training and Certification program. School is now in session!

In this week's PNR podcast, Joe and Robert talk about the big content publishing news that LinkedIn has decided to open its publishing program to all users, discuss BuzzFeed's advice for content success, explore the implications of Sprinklr's purchase of Dachis, and share content marketing examples from Toyota and Chevron, before looking at how an early 20th century baking powder company used content to help it rise to the top of the food industry in New Zealand.

Our newest B2B content marketing research report confirms that small businesses are doing many things really well when it comes to content marketing — things that can certainly give them a competitive advantage and put them on equal footing with the "big guys." Check out the report for more details.

In this edition of the PNR podcast, Joe and Robert talk about GE's new sponsored content play that's airing as part of "The Tonight Show" and debate the latest native advertising moves from "The Guardian" and Yahoo before discussing this week's #ThisOldMarketing example — where a new discovery leads them to revoke John Deere's title as creator of the world's first content marketing effort.

The Content Marketing Awards program - which opens its call for 2014 entries today - highlights the best in the still-burgeoning business of content marketing. It's a program that helps separate the strategic marketers from the "me-too" content makers. Find out more about why getting recognition for your content marketing is so critical.

In this edition of the PNR podcast, Joe and Robert talk about the hit movie from LEGO and what it means for content and branded entertainment. They also discuss the blurred line of advertising, Klout's new publishing tool, and an amazing discovery about Facebook click fraud, before bringing it home with this week's This Old Marketing Example: P&G's long-standing site for on-the-go moms.

In this week's PNR podcast, Joe and Robert talk about the content curation considerations involved in Facebook's launch of Paper; the company's ambitions for rivaling Google in search; Chipotle's entrée into the world of comedic content creation; and the general confusion around the definition of relevance, before wrapping up with this week's #ThisOldMarketing example: iFly Magazine from KLM Airlines.

In this week's edition of the PNR This Old Marketing podcast, Robert and Joe debate a declaration of the demise of guest blog content, argue with analysts' view of the value of Twitter, and take issue with some blogs' lack of transparent date stamping, before expressing their admiration of an amazing, electricity-free content creation effort and a surprising video game conference that is becoming a media education resource for its customers.

In this week's PNR Podcast, Robert and Joe talk about Contently's quest to become "the plumbing" for content marketing, ponder the beyond-the-grave implications of content, and rant about the ongoing confusion between content marketing and content strategy, before jogging your memories of a marketing-driven trend from Nike in the This Old Marketing example of the week.

CMI is republishing a recent post by Shel Holtz that questions the concept of "content shock," because it's exactly the kind of conversation we need to have to move the content marketing industry forward. Find out more about the notion that a rising flood of content will eventually overwhelm us. Is content shock a worrisome trend or a content marketing myth?