It's time to get serious about opportunities that abound in content marketing. In developing and acting on your content plan, you almost look like a publisher. Now it's time for you to start acting like a media company. Find out how to evaluate and purchase an event to fuel your content marketing success.

In this week's episode of This Old Marketing, Robert and Joe lament the millions in ad dollars pouring into events like Digital NewFronts, when the funds could be better deployed on content marketing. They also debate whether or not native advertising is deceptive, support Marc Adreessen's prediction on the growth of online news and talk about why the written page may be the smartest "device" for reading in the future.

In this episode of This Old Marketing, Robert and Joe debate whether or not Google+ is closing its doors, come to grips with the fact that consumers now use the web more than watching television, explore LinkedIn's latest move to accommodate branded content, and speculate on potential acquisitions that could further the publisher's goals. Listen in.

In this episode of PNR, Robert and Joe review some recent changes to Google Analytics, and then get into a deep discussion on the future of Facebook for content marketers. They also discuss agencies building out newsrooms, new CMI research on B2B enterprise content marketing, and why social media fading into wallpaper might just be a good thing. Listen in.

The latest Content Marketing Institute research confirms that B2B enterprise marketers continue to face challenges in integrating content marketing across their organizations. Find out more about these and other findings on B2B enterprise tactics, spending and effectiveness in our new report.

In this episode of PNR: This Old Marketing, Joe and Robert reveal something that both publishers and brands need to focus on when building out a content marketing practice, discuss how some big-money deals will likely impact the content marketing industry over the next 12 months, and review Shutterstock's education and training platform -- before getting fired up by a This Old Marketing example from the Society of Fire Protection Engineers. Listen in.

This week, Joe and Robert discuss whether or not content marketing should just "buzz off," talk about a strategic approach to content marketing, review a research study on the most credible types of content for brands, and explain why being mediocre in your content creation and distribution efforts is a dangerous proposition, before exploring our #ThisOldMarketing example of the week: NewTekniques Magazine.

This week, Joe, Robert and some special guests report live from Content Marketing World in Sydney, Australia. The conversation focuses on a new report about sustainable digital business models, LinkedIn's latest content marketing tools for top brands, the acquisition of Klout by Lithium, and Copyblogger's controversial decision to remove comments from its blog.

This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much ensures that companies will have to pay Facebook to get their content marketing noticed. At the same time, they discuss Google's decision to hunt guest blogging spammers. And, after a nice dialog on transparency, Robert covers the bases of this week's This Old Marketing example.

Looking for insight into how technology marketers are using content marketing? (Most surveyed say the are using it!) Check out Content Marketing Institute's newest research report. The report finds evidence that technology marketers urgently need to document their content marketing strategy to improve overall effectiveness.

This week, Joe and Robert dig deep into native advertising with discussions on the Wall Street Journal's new native launch and The Guardian's native play with Unilever, and deliver plenty of rants about publishers and agencies, before revving up the show with the This Old Marketing Example of the Week: The Enthusiast from Harley Davidson.

In this edition of the PNR podcast, Joe and Robert discuss the week that was at SXSW, chat about the latest "Travoltafying" brand trend, and rant about people who rant about the phrase "content marketing," before getting amped up about the This Old Marketing Example of the Week: Energy University.