Stories By Joe Pulizzi
7 Thoughts That Will Change Your Content Marketing Strategy
We have tremendous potential as content marketers. But there are so many aspects of the business to juggle in an ever-changing industry. It can be incredibly difficult to bring it all into focus. Cut through the noise and use these 7 ideas that (if done right) will make a lasting impact on your content marketing strategy and set you up for success.
This Week in Content Marketing: Storytelling, Steroids, and the Southern Pacific
In this episode, Robert and Joe offer constructive advice on ways to address the issues raised in John Oliver's recent diatribe on native advertising. They also cover content marketing's use by venture capitalists, Demand Media's poor quarterly report, and Budweiser's "Whatever USA" program. Rants and raves focus on the NFL and Audible.com.
This Week in Content Marketing: John Oliver Vs. Native Advertising
In this week's episode, Robert and Joe discuss TopRank's new series of content marketing best practice eBooks, take issue with one author's claim that content marketing can't work in associations, and share observations on the success of Adidas' awesome World Cup content marketing campaign. They also talk about Instagram's fast-growing engagement numbers and chuckle about John Oliver's funny take-down of native advertising.
10 Content Marketing Roles for Success in the Next 10 Years
There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. And with that transformation comes a shift in key business roles. Find out 10 content marketing roles your organization will likely need to fill to be successful in the next 10 years.
This Week in Content Marketing: Beck Schools Us on Storytelling
In this episode, Robert and Joe discuss a musician's mad content marketing moves, debate some potential causes of a decline in content quality, and reveal what the real purpose of native advertising is for brands. In addition, they discuss two shifts in the world of social media and take FourSquare to task for taking off in a new direction. Listen in.
This Week in Content Marketing: Weird Al's Diabolically Brilliant Strategy
In this episode, Robert and Joe discuss the important implications of LinkedIn's acquisition of Bizo, congratulate blogger Scott Monty on his recent move from Ford to an agency role, and speculate on what will happen to Forbes now that it's owned by foreign investors. They also ruminate on the continuing fall of newspaper ad revenue and rave about the marketing genius of Weird Al Yankovic.
Why We Are Hiring for a New Content Role (and You Should Too)
While content curation with a focus on other people's content is important, the content curation technique that took Dwell Media to the next level is focused on internal assets — that is, curating content Dwell had already created. Find out why CMI is hiring for this key content curation role (and you should, too).
The Week in Content Marketing: Do We Have a Credibility Problem?
This week, Robert and Joe discuss Walmart's big data move and what it means for brands. They also talk about new research that finds sponsored content may have a trust problem and explore what an article looks like when a freelance writer "resigns" from content marketing. Our rants and raves cover NBA star LeBron James' digital-only announcement of his return to Cleveland, among other subjects.
Content Marketing: Clearing the Rumors, Half-Truths, and Misinterpretations
In this episode, Robert and Joe discuss how content marketing is hitting the big time at Harvard Business Review. In addition, they chat about media agencies getting into the content production business, explain why email is far from dead, and then touch on a handful of research posts that are readily made fun of. Their weekly rants and raves include a great case study from Newcastle Brown.
The One Change Facebook Made that Led to $1 Billion
One of the top challenges enterprise organizations experience in developing successful content marketing programs is a lack of alignment around employee goals. Take a page from Facebook: Finding the right metrics for gauging content success is just as important as any other business decision you will ever make.
The Facebook and the Fury: Coming Clean on Content Experimentation
In this week's episode, Robert and Joe discuss CMI's purchase of the Intelligent Content Conference, then dive into P&G's new edict that all marketing titles will change. They also discuss some new research on how brands spend money to promote owned media content and Robert rants about the fury over Facebook's recent experiment with readers' emotions. Listen in.
This Week in Content Marketing: Influence, Innovation, and Imitation
In this week's episode, Robert and Joe discuss the top 10 brands on LinkedIn's content marketing scorecard. In addition, they chat about an IKEA fan site gone wrong, reaching millennials with content marketing, and whether or not we can really tell if online ads are working. They discuss how prepared CMOs are to tackle digital marketing transformations and whether PR is a more successful discipline than content marketing. Listen in.