In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print. The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and Red Bull are "wrong" for doing content marketing. This week's TOM example: Swide.com from Dolce&Gabbana.

This week, we speculate on why HubSpot has stirred up an age-old debate on inbound vs. content marketing, take issue with an article about rise of corporate journalism, and reveal why Marriott's decision to launch a content marketing studio is likely to be a big success. Our rants and raves cover a spammy sponsored post on Facebook and a brilliant bit of emotional storytelling from GE. We wrap up with a rockin' #ThisOldMarketing example: Guitar Center TV.

With a few additions to our yearly survey questions and fresh approaches to other questions, the key takeaway of our B2B content marketing research this year remains much the same: It pays to document your content marketing strategy. Get more key insights and recommendations and find out what your peers are doing in our latest report, B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America.

Find out what 2 critical actions distinguish great content marketers from the rest. In looking back over his life and career so far, Joe Pulizzi says putting those same concepts into practice helped set him on the road to success -- both personally and professionally.

In this episode, Robert and Joe reflect on Tribune Publishing's decision to invest in a content marketing shop, review a horrible example of native advertising from a personal injury law firm, and question the accuracy of new research that shows corporate support for blogging is waning. We also praise a thoughtful article on the opportunities that podcasting offers to marketers and rant about a questionable strategy for managing digital and offline marketing. Listen in.

In this episode, Robert and Joe debate whether Apple's decision to give away U2's new album was a brilliant content marketing coup or a creepy cautionary tale. They marvel at the growing number of software solutions for content marketers, and explore the growing gap between ad agencies and client needs. Rants and raves include a brilliant response to an online advertising critic's rant, an amazing example of storytelling as advertising by a nonprofit, and a smart viewpoint on how Content Marketing World can evolve to help break down silos within organizations. Listen in.

Each year at Content Marketing World we can see the needle moving. We are no longer focused on simply determining what content marketing is and how to create it; we've progressed to working on how to make it more successful and how to integrate it into our organizations. Get 7 highlights from Content Marketing World 2014.

This week, Robert and Joe report live from Content Marketing World 2014 in Cleveland, Ohio. Three special guests join them to help announce the new CMI Podcast Network: Pamela Muldoon, who will head up this new initiative, as well as contribute a podcast; plus Todd Wheatland and Andrew Davis, two of the five content marketing rock stars who have joined the Network. This podcast will also be incorporated into the new network. Listen in!

In this episode, Robert and Joe talk about the excitement building for next week's Content Marketing World conference, speculate about why Google killed its Authorship initiative, and praise changes made at The Washington Post since Amazon CEO Jeff Bezos bought it a year ago. Rants and raves include an iPhone app that may represent a powerful new ecommerce model, upscale moves by Denny's, and the greatly exaggerated "death" of journalism.

Confession: Every now and again, we at CMI realize we aren't following our own advice. While we have been big proponents of offering unique content in each of our channels -- and have a channel strategy for Facebook, LinkedIn, Twitter, and others -- we were overlooking our most critical channel: email. Find out more about the big mistake we were making with content marketing.

In this episode, Robert and Joe speculate on SlideShare's decision to make certain Pro features available free of charge, and comment on Clay Shirky's assertion that newspapers are "dead men walking." We also applaud Yahoo's decision to launch "content box" native ads and discuss why marketers ought to view content creation the way a news editor does. Listen in.

In this episode, Robert and Joe dive into the controversial issue of native advertising and talk about what happened when a blogger "liked" everything he saw on Facebook for two days. They also discuss the latest research on the growing pay gap between journalists and public relations professionals and rant about unscrupulous marketers trying to benefit from Robin Williams' death. Listen in.