In this episode, Joe and Robert go deep into more Facebook algorithm changes. Will all your promo content go bye bye? Plus, Marriott’s move to a full-blown media company, two raves (including one for a new print publication) and more.

Fewer content marketers in Australia say their organizations are effective this year. Learn why and what can be done as we share results from the third annual Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends.

In this one-year anniversary episode, Joe and Robert grade themselves on their 2014 predictions. Plus, Facebook offers an interesting deal for publishers, a rant and rave on Alex from Target and blog comments, and much more.

Joe and Robert debunk a possible “crisis” in content marketing, discuss the ongoing agency saga, share news on Publicis’ purchase of Sapient, and more. Rant and rave: more confusion over native advertising and a CNET magazine.

This is one of those “inside baseball” posts. It is devoid of any helpful how-to information. Joe Pulizzi wrote this post because he believes it needs to be said. So there. Read on to learn why Joe’s ranting about a sentence in The Wall Street Journal.

CMI’s Nonprofit Content Marketing 2015 research is out. Nonprofit marketers are trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. Glean 15 insights then take time to explore the in-depth examination of benchmarks, budgets, and trends. Plus, learn what makes up a best-in-class nonprofit content marketer.

This week, Joe and Robert discuss the real definition of content marketing, ponder if publishers can succeed with time-based metrics, give some love to Mozilla’s new media platform, and disagree with Snapchat’s native advertising approach. Rants include an amazingly inaccurate infographic and why the Wall Street Journaldoesn’t understand what content marketing really is. The show wraps up with a #This Old Marketing example from Scandinavian Airlines.

See what content marketing predictions Joe Pulizzi made for 2014 that came true -- and which didn't. But, before you do, add your prediction for 2015.

This week, Robert and Joe ponder the ANA's acquisition of the BMA, dig into the smart reasons Copyblogger is killing its Facebook page, explore the implications of yet another content agency mega-deal, and discuss "priceless" advice from MasterCard's VP of global digital content. Raves include a fascinating Meet Me at Starbucks video and a timely reminder from the late management guru Peter Drucker about the current period of great transformation in our industry. The show wraps up with a #This Old Marketing example from Qualcomm Spark.

Are we, as content marketers, creative enough with our stories and our distribution options? Do we do the same things our competitors are doing? Are we just trying to tell the same story incrementally better? Shouldn’t we look to carve out something new? Learn four ways to break the insanity, and the first is to stop competing.

This week, we weigh in on Next Fifteen's content marketing agency acquisition, debate the merit of Omnicom's recommendation about shifting TV ad budgets to online video, and reflect on the meteoric growth of branded content at Huffington Post. Our rants include a takedown of the negative response to an article on brand journalism's evolution, and a video from author Harlan Ellison on "getting paid." We wrap up with a #This Old Marketing example of the week on one way space travel was marketed to the public.

Our B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America report has the latest on how B2C marketers are using content marketing. Learn how you can double your chance of ROI success and what initiatives the most effective B2C content marketers are working on now, and plan to begin working on within 12 months.