Stories By Joe Pulizzi
The Evolution of Content Marketing Will Include Intelligent Content
Creating more valuable content that isn’t tagged properly, isn’t scalable, or isn’t easily reusable seems completely wrong. Joe Pulizzi reveals why content marketing as many enterprises practice it today isn’t enough for it to thrive.
This Week in Content Marketing: Is the Social Media Phase Over?
In This Old Marketing, Joe and Robert dissect WSJ trends and talk YouTube subscriber burn, Forbes magazine gift to AT&T, and what authenticity means. Rant and rave: Allstate mayhem and Marriott interview on content marketing strategy.
This Week in Content Marketing: Content Marketing Predictions for 2015
In This Old Marketing, Joe and Robert share their content marketing predictions, which include surprises, opportunities, and some potential problems. Plus, they talk Facebook’s “Year in Review” disaster and go back to a golden oldie.
This Week in Content Marketing: Here's What Verizon Should Have Done with SugarString
In This Old Marketing, Joe and Robert talk about the difference between a media company and a technology company, Google’s problems and more. They give kudos to George Clooney and excellent storytelling from John Lewis and Coca-Cola.
This Week in Content Marketing: The Key to Stop Native Advertising? Embrace It
In This Old Marketing, Joe and Robert discuss Facebook’s feed changes, how most B2B content is barely above par and native advertising’s future. Plus, they talk about the Sony scandal, money in marketing tech, and a HubSpot purchase.
60 Content Marketing Predictions for 2015
It's time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year.
This Week in Content Marketing: Chipotle Calls on Best-Selling Writers for Soda Cups
In This Old Marketing episode, Joe and Robert talk content marketing spending, Chipotle’s content on the bag, and more. They also ask which is better – more or fewer article links? And Joe wants to know if Conan O’Brien went native.
How Entrepreneurs Can Conquer Goliath with Content Marketing [Announcing Content Inc.]
Malcolm Gladwell made sense of the legend of David and Goliath, and today Content Marketing Institute launches a new initiative to help entrepreneurs and startups make sense of how content can boost their business. It’s Content Inc.
Content Marketing in the United Kingdom: Engagement and Leads Take Center Stage [Research]
UK marketers have become more goal-focused and cite Twitter as their most effective social media platform. CMI shares those results and more in its third annualContent Marketing in The UK 2015: Benchmarks, Budgets, and Trends.
This Week in Content Marketing: Why It's Impossible to Scale Native Advertising
In this episode, Joe and Robert discuss BMA’s new home, Scripted's new money, increased native advertising spends, native advertising v. advertorials, and more. Robert rants about invective marketing and Joe raves about a Santa book.
This Week in Content Marketing: Captain Obvious - Marketers Are Wasting Money on Social
In this episode, Joe and Robert discuss Time magazine’s deal with Outbrain, Shell’s native ad with The New York Times and more. Raves include a comedic video related to content marketing and Aussie coverage of CMI's benchmark survey.
25 Content Marketing Truths
Two things I learned from my grandpa: Helping others is everything and amazing storytelling gets you most places in life. That’s how I feel about content marketing. So thanks to organizations that believe and practice these 25 truths.