Stories By Joe Pulizzi
This Week in Content Marketing: Is Google+ Finally Dead? Well, Not Really
In this episode, the duo discusses why Robert doesn't have an iWatch – yet – and whether Google Plus is dead. Plus, The New York Times goes Hollywood, why PR is the new content marketing, and a rant on why marketers can’t measure.
This Week in Content Marketing: The Media Industry Is Desperately Confused
In the episode, Joe and Robert discuss Uber's new magazine and negativity around ghostwriting. Plus, the boys talk media-landscape confusion, bad native advertising, and Dove's non-beautiful move. Raves – airline safety, nifty titles.
New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?
There’s a big disconnect between what manufacturing marketers are doing and what they find works. Let’s take a look at the newly released B2B Manufacturing Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America report.
This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?
In this episode, Joe and Robert ponder LinkedIn’s acquisition mode and new marketing tool, talk Seth Godin's take on content marketing, and The New York Times' new content product. Rants and raves include People and Lego’s Oscars theft.
This Week in Content Marketing: Why the New Golden Age of Marketing Is Now
In this episode, Joe and Robert discuss the new McKinsey report, the rising focus on content promotion and SEO, and Kraft and Meredith starting something shiny. Rants and raves include Obama’s selfie stick and Barneys magazine launch.
This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself
Joe and Robert cheer the FCC’s decision to ban paid prioritization on Internet connectivity. Plus, they talk John Cleese and how B2B marketers talk too much about themselves. Rants and raves include: Coca-Cola, Target, and Gawker.
This Week in Content Marketing: Super Bowl Advertisers Don't Care about Building Audience
In this episode, Joe and Robert discuss how Super Bowl advertisers spent $4.5 million and almost none had a CTA. Plus, they talk Snapchat’s new series, Condé Nast content creation for brands, and the rant and rave about Nationwide.
You Are Publishing Too Much (and Failing)
How many content marketing channels and tactics is your brand using? Most likely, it’s too many.
In researching my next book, I’ve discovered almost all successful content marketing-driven companies put all their energy into one channel.
This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On
This week, Joe and Robert discuss YouTube's Super Bowl halftime play, critique a new primer on native advertising, and explore whether or not LinkedIn's plans to launch corporate communication tools make sense for enterprises. Rants and raves include a comparison of CMS and ad management systems. And they wrap up with a #ThisOldMarketing example that opens the kimono on the Jaeger clothing brand.
B2B Small-Business Marketers: Increased Focus on Leads and Conversion [New Research]
Discover the content marketing trends for B2B small businesses. Learn what tactics more of them are using this year. Read on for insights from B2B Small Business Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America.
This Week in Content Marketing: Why is Marketing Still Subservient to Sales?
This week, Joe and Robert discuss a New York Times/Google Maps hybrid ad; ponder Google's decision to shelve Google Glass; and speculate on whether Facebook's "Work" will work. Rants and raves include Newcastle's crowdsourced Super Bowl ad. The show wraps up with an inspirational #ThisOldMarketing example from WestJet.
This Week in Content Marketing: The YouTube Killer Is Not Facebook, It's Twitter
A sad week in This Old Marketing as the Cowboys and The LEGO Movie lose. But Joe and Robert persevere to ask if B2B content marketing is a failure, the FTC will regulate native advertising, and how big Twitter’s video play will be.