Stories By Joe Pulizzi
This Week in Content Marketing: Why Digital Spending Is Not Growing Fast Enough
In this episode, Joe and Robert detail why digital marketers aren’t spending enough. They talk about the generational impact on content, how to define content companies, plus Google’s launch into content discovery, and a rant and rave.
No Subscription Goal for Your Content Marketing? Prepare to Be Ignored
Joe Pulizzi issues a warning: If your content marketing strategy doesn’t have a subscription goal, expect to be ignored. Subscriber growth is a proven way to increase business and an exceptional way to build long-term relationships.
This Week in Content Marketing: The New Media Model Will Include Selling Products
In This Old Marketing, Joe and Robert talk the drop in Facebook organic reach, influencer marketing’s rise, and how the future media model will be all about selling products and services. Plus, a rant for WSJ and a rave for Emmy nods.
This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One
In This Old Marketing, Joe and Robert celebrate Mobilegeddon by talking what’s changing in content marketing and how unhappy advertisers lead to BuzzFeed kills. Plus, rant and rave on a flawed take on marketing automation and Time Inc.
Do Larger Brands Really Have It Easier With Content Marketing? [New Research]
Do more B2B enterprise marketers think their content marketing is effective than small-business marketers do? That and more is revealed in CMI’s latest research: B2B Enterprise Content Marketing 2015: Benchmarks, Budgets, and Trends.
This Week in Content Marketing: LinkedIn Moves for Content Dominance
In This Old Marketing, Joe and Robert talk LinkedIn’s lynda.com purchase, differences between content and advertising, and how to measure content programs. Plus rant and rave on Disney and how content marketing could save the world.
This Week in Content Marketing: Like It or Not, Advertising Is Booming
In This Old Marketing, Joe and Robert talk the finer points of content marketing’s definition. The boys banter about Google's mobile friendly deadline, comment on the advertising industry’s boom, and share the week’s rants and raves.
This Week in Content Marketing: Facebook Moves for Total Internet Domination
Joe and Robert discuss how publishers’ move to create content "inside" Facebook walls may lead to domination. Plus, is "content blindness" a thing, do digital natives prefer to read print on paper, and is it a rant or rave on a TechCrunch article?
Keys to the Intelligent Content Kingdom: 5 Conference Takeaways
Joe Pulizzi sums up his top five takeaways from the Intelligent Content Conference 2015.
This Week in Content Marketing: The Third Era of the Internet Has Begun
In This Old Marketing, Joe and Robert discuss AOL founder's take on the Internet’s 3rd era. They ponder if LEGO magazine went off the rails. Plus, the duo talks PR's role in content marketing, podcast revenue model, raves, and rants.
Research: Technology Marketers Align Around Lead Gen
Of all marketer segments studied, technology marketers are the most focused on lead generation as a goal for content marketing. Read the latest insight from our B2B Technology Content Marketing: 2015 Benchmarks, Budgets, and Trends.
This Week in Content Marketing: Starbucks Announces Next Move as Media Company
In this episode, Joe and Robert talk Starbucks hiring a Washington Post editor. Plus, they rant about “branded content” and Nokia’s content marketing "campaign" with Wired. Raves include a new formula to measure content marketing.