Stories By Joe Pulizzi
This Week in Content Marketing: Sure, Social Media Platforms Will Never Change
Joe and Robert talk The New York Times big move into native ads and a flood of content marketing predictions. They give a lengthy rant on Basecamp blog, plus the usual rants, raves and example of week (you would even say it glows).
This Week in Content Marketing: Content Marketing Strikes Back
In this Star Wars-themed episode, Joe and Robert talk Pineapple (Airbnb), ad blocking’s impact on business models, Ann Handley’s take on 2016 plus rants and raves on Publicis reorganization and the official Star Wars ice cream.
What Content Marketing Will Look Like in 2016: 40+ Predictions
Will 2016 be the year when content marketing becomes the center of the marketing universe or will big changes shake the very foundation of this already-dynamic discipline? Over 40 thought leaders in the industry make their predictions.
This Week in Content Marketing: Homeless Media's Huge Opportunity, Big Risk
In this episode, Joe and Robert talk GE’s move away from TV ads and toward more branded content, plus “homeless” media opportunities and risks, Credit Suisse’s network for the super-rich, wise words from John Bell, raves, and more.
UK Marketers Need to Get Back to Basics [New Research]
UK content marketers are doing more – content, tactics, platforms – and doing it with bigger budgets. However, they’re also feeling less effective at content marketing overall. Learn more about the state of content marketing in the UK with CMI’s latest research.
This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
Joe and Robert talk South Park’s episode on sponsored content and native advertising, Yahoo!’s experiment with blocking ad blockers, and the Google Plus makeover, plus rants and raves cover Seth Godin and Alibaba’s media acquisition.
Why Brands Need to Acquire a Media Company [Here’s How]
Why don’t more B2B and B2C brands consider purchasing media brands and blogger sites as a shortcut to building a content brand with some teeth? I think they should and reveal the questions you should start asking to take the lead role.
This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising
Joe and Robert discuss an amazing new launch, The Macro, and a contrarian’s view on quality content. Robert shares a content-syndication solution for the publishers who find Facebook Instant Articles aren’t working, plus rants and raves.
Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]
CMI’s Australia content marketing research caught the team in an interesting predicament. We found the answers around effectiveness puzzling and tried to figure out why. Plus, we share the usual findings on usage, budget, and more.
This Week in Content Marketing: Does Dollar Shave Club's Content Launch Have Transparency Issues?
Joe and Robert talk about YouTube’s leg up on streaming music and someone who wants to kill the “native advertising” term. Plus, they discuss Dollar Shave Club’s content marketing program’s transparency, and go into rants and raves.
This Week in Content Marketing: Content Creation Plummeting on Facebook
Joe and Robert talk how Facebookers are turning into lurkers, how ad blockers are transforming the web’s next level, and about one startup’s documentary. Rants and raves include Amazon’s physical store and Activision’s film studio.
This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can't Do It)
Joe and Robert talk major podcasting plays. They discuss why advertising may have led to YouTube Red and question Zuckerberg’s comment that ads make Facebook better. Plus rants and raves on The Weather Company, Nike, and Grantland.