Stories By Joe Pulizzi
This Week in Content Marketing: Brands Create More Content with Less Engagement
Joe and Robert discuss Time’s acquisition of Myspace, Twitter’s opt-in feed change that likely will go “full Facebook”, and research on brands creating more content but having even less engagement, plus rants, raves, and an example.
Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking
Is content’s primary purpose to improve the life of your audience? Or is it to drive the sales pipeline? If your brand’s content marketing doesn’t follow the audience-first mission, your content is likely to fail.
Why Content Marketing Awards Are More Than Just a Hug for Your Brand
I’ll be honest with you: I used to think that awards programs were just another way organizations could extract money from needy agencies and brands that want a hug. I’ve rethought my stance. It’s more important this year than ever.
This Week in Content Marketing: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo
The guys discuss what you can buy for the price of a Super Bowl ad, Gary Vee’s new publishing venture, LinkedIn’s ditching of Bizo, and WSJ’s ditching of LinkedIn share button. Plus, they rant and rave, and share example of week.
This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms
Joe and Robert talk why publishing anywhere but Medium might be a good thing, PwC’s research on enterprise content marketing and the Guardian’s full monty with native advertising, plus rants and raves on evolution and exhaustion.
One Thing Is Killing Content Marketing and Everyone Is Ignoring It
I’d heard enough. After the last complaint, I stopped my presentation. I asked one question, “Is the content you are creating and distributing for your customers any different than anything else out there?” You could hear a pin drop.
This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
Joe and Robert discuss meanings this week – implications of the exodus at Twitter for the infamous unicorn, IBM’s acquisition of Ustream, and an article hating on brand marketing. Plus, they do rants, raves, and more.
This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)
Joe and Robert talk about the two definitions of “peak content” – more content, more traffic or right content, right traffic – how email may be big for content marketers, and what it takes to land a CCO role, plus rants and raves.
Content Marketing – It’s Going to Get Weird
In our 2016 research, the effectiveness rate for B2B organizations actually went down from the previous year. This is not good. And the worst may be yet to come. Content marketing is about to get weird. We start with the hype cycle.
This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media
The boys talk what Twitter’s 10,000-character rumor means to brands, Turner’s television stations' quest for native advertising dominance, and how native opportunities could fuel content brands, plus rants, raves and example of week.
This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year
The boys discuss sponsored content’s future, “content friction” as the key issue in ’15, and the future for podcast ads plus a rant and rave on Snapchat’s future. They also debate buying or renting land for your content house.
This Week in Content Marketing: FTC in No-Win Situation with Native Advertising
The guys discuss what the FTC’s recent statement on native advertising means, Forbes’ “light-ad” site, who chose “content marketing” as the phrase of the year, and why Medium’s CEO is a master seducer, plus rants, raves, and more.