Stories By Joe Pulizzi
This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?
Joe and Robert love the approach discussed in the latest content marketing research but doubt many will execute properly. They talk millennials’ surprising preferences for email and printed coupons, plus rants, raves, and example of week.
This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social
Joe and Robert talk about what Instagram’s latest algorithm move means for brands (hint: pay attention) and the marketing technology landscape. Plus, they rant and rave, including a look at Disney, and share This Old Marketing example.
Content Marketing: Forget About the 5%
Before you add another tactic, pick a new target audience, or expand your reach, stop and ask yourself: Are we going after a shiny object and ignoring the core of what’s important to our content marketing strategy?
This Week in Content Marketing: FTC to Brands -- It's All on You
Joe and Robert talk honesty in content marketing, FTC’s crackdown on Lord & Taylor, Instagram’s loss of “insta” part, NPR’s podcast promotions, plus rants and raves, including L’Oreal’s unbranded new content site, and example of week.
Technology Marketers Hold Steady With Content Marketing [Exclusive Research]
Technology marketers report the highest adoption rate of content marketing among all groups of marketers we survey. However, they face a host of unique challenges. Read on for CMI’s latest research into B2B tech content marketing.
This Week in Content Marketing: Social Media Organic Content at Crisis Levels
We discuss the impact of Google’s Tumblr-style spot on brand publishers, how a prestigious media company bought an agency, organic social content left for dead, Google’s preaching about owned audiences, plus rants, raves, and more.
Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016
We can’t be so busy creating content that we fail to look up. We must clarify the meaning of what we’re doing to create a path worth following. Start with these eight themes that emerged from the Intelligent Content Conference.
This Week in Content Marketing: Machines Are Coming to Replace Your Marketing Job
Joe and Robert talk about research on machines replacing marketers, Viacom’s new branded content agency, and Facebook’s Canvas as the next branded content hit. Plus rants and raves on Chick-Fil-A and LinkedIn groups and example of week.
This Week in Content Marketing: Native Advertising Hits Network Television
Joe and Robert talk about two critical changes by Google (ad displays and accelerated mobile pages), the new world where a publisher sells cars and TV networks sell native advertising, plus rants, raves, and example of week.
Finding Your Sweet Spot – An Extreme Content Focus [Exercise]
You can’t fill content holes in every part of the enterprise and have the best content marketing strategy in the world. You must choose a focus. You must differentiate. Here’s an exercise to help you find your content sweet spot.
This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article
Joe and Robert talk the real reason behind opening up Facebook instant articles to everyone, BBC’s move away from TV, and Google’s drop of right-side ads. Plus, rants and raves, with yet another Content-Marketing-Is-Dead article.
[NEW RESEARCH] B2B Manufacturers Stuck When It Comes to Content Marketing
Only 18% of B2B manufacturing marketers say their organizations are effective at content marketing. Discover how that’s changed in a year, the key differentiators, and one tactic that manufacturers are finding especially effective.