Stories By Joe Pulizzi
This Week in Content Marketing: Content Marketing Now Scientifically Proven
The guys talk investments in content as assets, evergreen over time-sensitive content, and Apple looking like it’s in market for a content producer. Plus, they share the scientific proof behind content marketing, rants, raves and more.
Content Marketing Institute Acquired by UBM
Joe Pulizzi announces exciting news for the future of the Content Marketing Institute and what it all means for the content marketing community.
This Week in Content Marketing: Get Ready for Content Studios to Become a 'Thing'
The guys talk what the "Chewbacca mask" means for brands. Call on Facebook to control the theft of content assets. Hail Pepsi’s new content studio. Rant and rave on personal brands and rented land, plus share fun example of week.
This Week in Content Marketing: Advertising and Content Marketing Are Different?
The guys talk about how content marketing and advertising aren’t competitors (yes, they’re different), plus Facebook as a media company, and the poor execution of influencer marketing by enterprises. They also rant and rave.
This Week in Content Marketing: Long-Form Content Actually Works on Smartphones
The guys discuss long-form content’s chance on smartphones, influencer marketing struggles, research that expects U.K. content marketing/native advertising to double by 2020, and more. They also rant, rave, and share example of week.
This Week in Content Marketing: Red Bull Is Not in the Content Marketing Business
The guys talk the end of the media business as we know it then share the keys to subscriber success. Plus, the duo talks about confusing terms and Marriott’s scaling content marketing, plus rants, raves, and example of week.
This Week in Content Marketing: The Future of Television Advertising Is Native
Joe and Robert talk Facebook looking to create its own content, another prediction of content marketing’s death, SNL’s play in native advertising, and why Google says YouTube ads are better than TV ads, plus rants, raves and more.
The Seductive Power of the Dark Side [Rented Land]
Is your brand a renter? Do you publish your content on someone else’s platform like Facebook, Medium, LinkedIn? Or are you an owner? Does your content live on your property? Do you own your audience and communicate with them directly?
This Week in Content Marketing: Is Content Marketing Actually a Thing?
Joe and Robert discuss contrarian’s view on content marketing’s existence, ask if content marketing will follow advertising’s path, and talk about publishers’ full throttle on e-commerce, BuzzFeed’s prospects, plus rants, raves and more.
Enterprise Marketing: 4 Things Effective Marketers Get Right
Among all B2B marketers surveyed, enterprise marketers reported the lowest effectiveness. Obviously, enterprise marketers have unique challenges, but here are four things that the most effective among them are getting right.
This Week in Content Marketing: The Seduction of Rented Land
Joe and Robert talk Facebook’s third-party branded content, Medium’s new software business (rented land?), Prevention’s drop of print ads, and Mashable’s restructure. And they rant and rave about SheKnows Media and Audible’s “podcasts.”
Why Inbound Marketing Should Take a Back Seat to Current Customers
If you focus all your efforts on inbound marketing – attracting new customers – as your primary marketing strategy, you are missing a large opportunity. What about your current customers? Let’s discuss.