Stories By Joe Pulizzi
This Week in Content Marketing: How Brands Could Inherit the Web
The guys talk content marketing-related acquisitions – Yahoo! and Dollar Shave Club – plus Medium’s content marketplace, New York Times content studio now an agency, rants and raves (yep, they talk native advertising).
The 4th Reason for Content Marketing: A Profit Center
Joe Pulizzi and Robert Rose have shared the three core reasons for why enterprises engage in content marketing. Now, they add a fourth reason — one that innovative enterprises are making a reality every day.
This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
The guys talk what content marketers should consider from Pokemon Go fascination, content marketing in the ad world, Medium’s testing ground for small publishers and brands, plus rants and raves, including the Trump-Pence logo.
This Week in Content Marketing: Most Brands Failing at Customer Experience
The guys explore a dystopian view of advertising's future, the billions WPP expects to spend on Facebook ads, whether an agency's new cooking magazine is news, and a shift in top brand challenges; plus rants, raves, and more.
This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same
The guys talk how new media and content marketing are intersecting with Thrillist launch, venture money given to Woven Digital by agency players, Facebook’s latest algorithm tweaks, plus rants, raves and more.
This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch
The guys talk impact of Facebook’s moves – altering the native-advertising business model for publishers and opening opportunities for brands, plus paying media companies to create videos on the platform – rants, raves and more.
The History of Content Marketing [Updated Infographic]
Want insight into where the content marketing industry is headed? Take a look at where it's been with the updated History of Content Marketing infographic – new additions as we uncovered more of the past and news from the last few years.
LinkedIn Purchase Will Spark Brands into Buying Media Companies
I said Microsoft would purchase a media company in 2013. The company proved me correct this month with its LinkedIn acquisition. It isn’t the first and won’t be the last to see big value in buying media properties. Get ready for a spree.
This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
Joe and Robert talk Facebook – brands moving to instant articles and why it should offer more than its creative hub to help marketers. Plus, eBay’s podcasting shot in the arm creates happy but disillusioned marketers, rants, raves, and more.
This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
Joe and Robert discuss how every media outlet missed the big story in Microsoft’s acquisition of LinkedIn. They also talk about marketers using native ads the wrong way, the plummeting of Facebook’s reach, plus rants, raves, and more.
9 Actions Content Marketers Need to Do Right Now
I recently had the chance to talk with marketers at the largest transportation brands in the world. And I realized that sometimes we need a few reminders to keep us on track as content marketers. I hope this list is helpful.
This Week in Content Marketing: Content Marketing as a Profit Center
The guys talk acquisitions (including CMI’s), Mary Meeker’s annual Internet Trends report, Mondelez International taking on content marketing as a profit center (joining Pepsi and Red Bull), plus rants, raves, and more.