Stories By Jodi Harris
Take Binary Bias Out of Your Content Conversations
Transgender and nonbinary consumers often feel ignored in brand content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way.
5 Tips To Engage Your Overlooked Content Creation Force
Need to increase your content output? Employee-generated content could be a win-win solution. Use these tips to activate their interest, overcome common objections, and strengthen your supply of engaging stories.
Content Marketing Basics: How To Start (or Jumpstart) Your Content Practice
This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics.
How To Make Paid Content Promotion Pay Off for Your Content Marketing
Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok.
A 4-Step Customer Journey Map Process for Better Content Results [Template]
Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most.
5 Lessons on Creating Video Like a Pro Even If You’re Just Starting Out
Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget.
How To Create Inclusive Content To Make Your Audience Feel Seen (and Heard)
If you don't have an inclusive marketing strategy, you don't have a growth marketing strategy, says Michelle Ngome, founder of the African-American Marketing Association. She explains how to bake inclusivity into your content marketing strategy, planning, creation, and distribution in this article and video.
You’re Not Ready for a DAM (Unless You Do This First)
Marketers spend a lot of time on repeated and low-level tasks. A digital asset management system can help minimize that. But don’t shop for a DAM solution before you do this exercise.
How To Write an Inspiring Content Marketing Mission Statement [Examples]
Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out.
How To Do Less and Get More in Every Facet of Content Marketing
You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide.
Video Storytelling: Here’s How To Get More From Your Investment
Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business.
Use Loyalty Content To Sustain Your Hard-Won Customer Relationships
If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand.